The Surgical Visualization Products Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Surgical Visualization Products Global Market Report 2024, The surgical visualization products market size has grown rapidly in recent years. It will grow from $2.33 billion in 2023 to $2.65 billion in 2024 at a compound annual growth rate (CAGR) of 13.7%. The growth in the historic period can be attributed to increased minimally invasive surgeries, shift towards outpatient surgeries, demand for enhanced educational tools, patient demand for advanced procedures, government support and funding..
The surgical visualization products market size is expected to see rapid growth in the next few years. It will grow to $4.05 billion in 2028 at a compound annual growth rate (CAGR) of 11.1%. The growth in the forecast period can be attributed to global surgical training initiatives, increasing geriatric population, focus on patient outcomes and safety, global health preparedness, focus on value-based healthcare.. Major trends in the forecast period include adoption of 4k and 3d visualization, wireless and portable visualization solutions, robot-assisted surgical visualization, ai-powered image analysis, enhanced connectivity and data integration..
The rising number of surgeries is expected to propel the growth of the surgical visualization products market going forward. Surgery is a medical specialty and a branch of medicine that involves using manual or instrumental techniques to diagnose and treat various medical conditions, injuries, or diseases through operative procedures. Surgical visualization products play a crucial role in modern surgical procedures by providing surgeons and medical teams with enhanced visual information and tools to improve surgery’s accuracy, safety, and outcomes. For instance, in April 2022, according to the Aesthetic Society, a US-based plastic and cosmetic surgery organization, the average plastic surgeon conducted 320 surgical operations, up from 220 surgical treatments in 2020. Moreover, the number of surgical procedures for plastic and cosmetic surgery increased by 54% in 2021. Therefore, the rising number of surgeries will drive the growth of the surgical visualization products market.
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The surgical visualization products market covered in this report is segmented –
1) By Product Type: Endoscopic Camera, Accessories, Light Sources, Display And Monitors, Video Recorders And Processor, Camera Heads And Video Converters
2) By Distribution Channel: Direct Tender, Third Party Distributors
3) By Application: Arthroscopy, Laparoscopy, ENT Endoscopy, Obstetrics And Gynecology Endoscopy, Urology Endoscopy, Gastroscopy, Other Applications
5) By End User: Hospital, Specialty Clinics, Diagnostic Imaging Centers, Ambulatory Surgical Centers, Other End Users
Major companies operating in the surgical visualization products market are innovating new technologies, such as the VISERA ELITE III Surgical Visualization Platform, to gain a competitive advantage in the market. The VISERA ELITE III Surgical Visualization Platform is a technological advancement that combines numerous observation modes with fluorescence-guided surgery in 4K to improve surgical results. For instance, in September 2022, Olympus Corporation, a Japan-based optics and reprography products manufacturing company, launched the VISERA ELITE III Surgical Visualization Platform, which provides several observation options for a thorough view of the operating environment. It delivers enhanced surgical results, future-proof endoscopic surgery, minimally invasive treatments, and speeds up procedural learning curves. Software upgrades are anticipated to improve surgical imaging technology, enabling customization for different surgical needs and ultimately lowering costs.
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