The Business Research Company’s report on the Sustainable Athleisure Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the primary drivers fueling the growth of the sustainable athleisure market in recent years?
The growing demand for ecofriendly clothing will support the growth of the sustainable athleisure market going forward. The growing demand for eco-friendly clothing is driven by heightened consumer awareness of sustainability, environmental concerns, and a desire for ethical fashion choices. The growing demand for eco-friendly clothing boosts the sustainable athleisure market by encouraging brands to adopt sustainable materials and practices, appealing to environmentally conscious consumers. For instance, in May 2023, according to a survey published by the Organic Trade Association (OTA), a US-based business association for the organic industry, sales of organic linens and clothing made up about 40% of total sales, reaching $2.4 billion, which represents a 2.5% increase compared to the previous year. Therefore, growing demand for ecofriendly clothing is driving the growth of the sustainable athleisure market.
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What is the projected market size of the sustainable athleisure industry, and how is it expected to grow?
The sustainable athleisure market size has grown strongly in recent years. It will grow from $101.27 billion in 2024 to $109.99 billion in 2025 at a compound annual growth rate (CAGR) of 8.6%. The growth in the historic period can be attributed to rise of athleisure trend, health and wellness movement, environmental awareness, celebrity endorsements, shift in consumer preferences.
The sustainable athleisure market size is expected to see strong growth in the next few years. It will grow to $156.05 billion in 2029 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to continued athleisure popularity, eco-friendly material innovation, rising interest in sustainable fashion, corporate sustainability initiatives, social media influence. Major trends in the forecast period include introduction of rental and subscription models, utilization of 3D printing and seamless construction, collaborations with sustainable athlete ambassadors, innovations in biodegradable and compostable materials, focus on circular fashion initiatives and take-back programs.
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Who are the key players driving competition in the sustainable athleisure market?
Major companies operating in the sustainable athleisure market include NIKE Inc., Adidas Aktiengesellschaft, Hennes & Mauritz AB, Puma SE, Hanesbrands Inc., Levi Strauss & Co, Under Armour Inc., Patagonia Inc., Vera Bradley Inc., Athleta LLC, Reformation Inc., Eileen Fisher Inc., Prana Living LLC, Everlane Inc., Outdoor Voices Inc., Vuori Inc., PANGAIA AG, Outerknown LLC, Mondetta Performance Gear Ltd., WearPact LLC, Alternative Apparel Inc., Tasc Performance LLC, Summersalt LLC, Pact Organic Ltd., Toad&Co Inc., Boob Design AB, Organic Basics ApS, Public Myth Apparel Inc., Threads 4 Thought Inc., Thought Clothing Limited, Recover Textile Systems SL, Rapanui Clothing Ltd., Mate Organic Pvt Ltd., Girlfriend LLC
What key trends are expected to drive the surgical equipment market during the forecast period?
Major companies operating in the sustainable athleisure market are developing advanced technologies, such as quick-dry technologies, to meet larger customer bases, increase sales, and increase revenue. Quick-dry technology refers to a set of innovations and materials designed to accelerate the drying process of various products, especially in the context of textiles and coatings. For instance, in October 2023, Bata India Ltd, an India-based footwear manufacturing company, launched Power Acti-Wear, activewear, and athleisure clothing. The Power Acti-Wear, a part of Bata’s flagship athleisure brand Power, is a clothing range specifically crafted to cater to the needs of fitness enthusiasts with a focus on both comfort and contemporary style. With an emphasis on the latest innovations and technology, the Power Acti-Wear stands out by seamlessly merging cutting-edge features with fashion-forward designs. This range introduces advanced technologies such as Qik-Dry, Acti-Vent, Acti-Stretch, and Feather Tech. These unique features collectively facilitate quick sweat absorption, improved air circulation, enhanced stretch capabilities, and a lightweight design, all contributing to elevated performance levels while ensuring a supremely comfortable workout experience.
Which key geographies are driving the growth of the sustainable athleisure market?
North America was the largest market in the sustainable athleisure market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sustainable athleisure market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What are the key segments driving growth in the sustainable athleisure market?
The sustainable athleisure market covered in this report is segmented –
1) By Type: Premium, Mass
2) By Gender: Women, Men
3) By Distribution Channel: Offline, Online
Subsegments:
1) By Premium: High-End Brands, Eco-Luxury Collections, Limited Edition Releases
2) By Mass: Affordable Sustainable Options, Mainstream Brands Offering Eco-Friendly Lines, Bulk Production Sustainable Athleisure
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How is the sustainable athleisure market defined?
Sustainable athleisure is a look that is stylish and appealing enough to wear for other occasions while remaining comfortable and appropriate for sports. It is made of bio-based and recyclable materials. Athleisure is a type of hybrid clothing that is typically worn during athletic activities as well as in other settings such as the workplace, school, or other casual or social occasions. Sustainable athleisure is made up of natural, renewable, recycled, biodegradable, and low-impact textiles to provide consumers with high-performance activewear while protecting both people and the planet.
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