How much is the sustainable tourism market worth, and how is it expected to expand?
The sustainable tourism market size has grown rapidly in recent years. It will grow from $3278.2 billion in 2024 to $3764.92 billion in 2025 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to growing environmental awareness, increased concern about climate change, rising demand for eco-friendly accommodations, expansion of the global tourism industry, increased media coverage on environmental issues.
The sustainable tourism market size is expected to see rapid growth in the next few years. It will grow to $6492.89 billion in 2029 at a compound annual growth rate (CAGR) of 14.6%. The growth in the forecast period can be attributed to rising consumer demand for sustainable travel experiences, a growing focus on corporate sustainability practices, the expansion of green travel certifications and standards, supportive government policies and incentives, growing awareness of biodiversity conservation, rising investment in sustainable tourism infrastructure, and rising popularity of eco-tourism among millennials and Gen Z. Major trends in the forecast period include adoption of renewable energy in tourism facilities, eco-friendly and low-impact travel options, sustainable travel certifications and labels, local and authentic travel experiences, a focus on reducing carbon footprints in travel, the development of green infrastructure and smart technologies, and enhanced transparency in sustainability practices by travel providers.
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Which industry factors have accelerated the sustainable tourism market’s expansion?
The rise of eco-conscious travelers is expected to propel the growth of the sustainable tourism market going forward. Eco-conscious travelers are individuals who prioritize minimizing their environmental impact and supporting sustainable practices during their trips. The rise of eco-conscious travelers is primarily driven by growing awareness of environmental issues such as climate change, biodiversity loss, and pollution. This trend is also influenced by the availability of eco-friendly travel options, including sustainable accommodations, eco-tours, and responsible travel practices promoted by various organizations and governments globally. Eco-conscious travelers use sustainable tourism to reduce their environmental impact, support local cultures, and conserve resources by choosing eco-friendly accommodations and low-emission transport. For instance, in April 2022, according to a report on more than 30,000 travelers across 32 countries and territories by Booking.com B.V., a Netherlands-based online travel agency, 71% of UK travelers prioritize sustainable travel, with 42% influenced by recent climate change news to make more eco-friendly choices. Additionally, 33% have stayed in sustainable accommodations over the past year, and this is expected to increase by 62% over the next year. Therefore, the rise of eco-conscious travelers is driving the growth of the sustainable tourism market.
What are the primary segments of the sustainable tourism market?
The sustainable tourism market covered in this report is segmented –
1) By Type: Coastal Tourism, Mountain Tourism, Island Tourism
2) By Tourism Type: Domestic, International
3) By Booking Channel: Phone Booking, Online Booking, In Person Booking
4) By Application: Solo, Group, Family, Couples
Subsegments:
1) By Coastal Tourism: Beach Tourism, Eco-Friendly Coastal Tours, Marine Tourism, Sustainable Water Sports, Coastal Ecotourism
2) By Mountain Tourism: Eco-Friendly Hiking And Trekking, Mountain Climbing, Sustainable Ski Tourism, Mountain Ecotourism, Nature Conservation Expeditions
3) By Island Tourism: Ecological Island Tours, Sustainable Island Resorts, Marine Conservation Tours, Wildlife And Bird Watching On Islands, Eco-Friendly Boat Tours
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Which firms are leading the sustainable tourism market?
Major companies operating in the sustainable tourism market are Marriott International Inc., Booking.com B.V., Airbnb Inc., REI Adventures LLC, The Travel Corporation Ltd., TripAdvisor Inc., Contiki Holidays Ltd., Intrepid Travel Pty Ltd, G Adventures Inc., AndBeyond Holdings Proprietary Ltd., Gondwana Ecotours LLC, Tourism Holdings Limited, Backroads Inc., Natural Habitat Adventures Inc., Wildland Trekking Inc., Wilderness Safaris Pty Ltd, Topdeck Travel Ltd., Butterfield & Robinson Inc., Tucan Travel Ltd., Exodus Travels Ltd., Sustainable Travel International Inc., Responsible Travel Ltd., Kuoda Travel, Experience Travel Group Ltd., Aracari Travel Ltd., Wild Frontiers Adventure Travel Ltd., Beyonder Experiences LLP, Ecoventura S.A., Trafalgar Tours Ltd., Adventure Life Inc.
Which market trends are set to define the future of the sustainable tourism market?
Major companies operating in the sustainable tourism market are shifting toward eco-friendly accommodations and sustainable infrastructure, such as eco-conscious lodgings, to enhance their brand reputation, attract eco-conscious travelers, and capitalize on the growing demand for responsible travel options. Eco-conscious lodgings are accommodations designed to minimize environmental impact by incorporating energy-efficient systems, water-saving technologies, waste reduction practices, sustainable sourcing, green certifications, and community engagement. For instance, in May 2024, Eco Hotels, an India-based hospitality company dedicated to providing environmentally friendly accommodations, launched Eco Satva for eco-friendly accommodations and sustainable infrastructure. This net-carbon-zero hotel offers a purely vegetarian experience and integrates renewable energy sources and waste reduction practices. The Eco Satva is a significant milestone in the company’s journey to expand sustainable hospitality solutions, reflecting its core values of environmental concern and meeting the growing demand for eco-conscious lodging options.
Which geographic trends are shaping the sustainable tourism market, and which region has the highest market share?
North America was the largest region in the sustainable tourism market in 2023. The regions covered in the sustainable tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Sustainable Tourism Market Report 2025 Offer?
The sustainable tourism market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Sustainable tourism refers to a type of tourism that aims to minimize the negative impacts on the environment, economy, and society while enhancing the positive effects. It involves practices and strategies that preserve natural resources, respect local cultures, and promote economic benefits to local communities.
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