The sweet potatoes market size has grown steadily in recent years. It will grow from $48.92 billion in 2024 to $50.31 billion in 2025 at a compound annual growth rate (CAGR) of 2.8%. The growth in the historic period can be attributed to growth in world population, growing awareness of sweet potatoes’ health benefits, government initiatives and strong economic growth in emerging markets.
The sweet potatoes market size is expected to see steady growth in the next few years. It will grow to $56.21 billion in 2029 at a compound annual growth rate (CAGR) of 2.8%. The growth in the forecast period can be attributed to global population growth and urbanization, shift towards vegan eating, increasing investments and growing demand for plant-based products. Major trends in the forecast period include growing organic food crops, product innovations, technological advancements, strategic partnerships, increasing investments.
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Which Market drivers have played a significant role in driving the sweet potatoes market?
The increasing demand for plant-based food is expected to propel the growth of the Sweet potatoes market going forward. Plant-based foods can be incorporated into millet-based dishes in various ways to create nutritious and delicious meals. Sweet potatoes are a nutritious and versatile root vegetable and incorporating plant-based foods into your diet that complement sweet potatoes can provide a range of health benefits. For instance, in August 2023, according to an article by USA Today, a US-based news broadcasting company, the U.S. restaurant industry made $898 billion in sales in 2022, which is an extra $166.5 billion from 2021 sales Therefore, the increasing demand for plant-based food is driving the growth of the Sweet potatoes market.
What are the key segments within the sweet potatoes market?
The sweet potatoes market covered in this report is segmented –
1) By Form: Whole Fruit, Processed Sweet Potatoes, Paste/Purees and Flour
2) By Type: Fresh, Frozen, Dried and Other Types
3) By Nature: Conventional and Organic
4) By Packaging Type: bag, pouches, tray, box and other packaging types
5) By End Users: Household, Food and beverages Industry, Food Service Provider and Other End Users
Subsegments:
1) By Whole Fruit: Fresh Sweet Potatoes, Organic Sweet Potatoes
2) By Processed Sweet Potatoes: Canned Sweet Potatoes, Frozen Sweet Potatoes, Dehydrated Sweet Potatoes
3) By Paste/Purees: Sweet Potato Puree, Sweet Potato Paste
4) By Flour: Sweet Potato Flour, Gluten-Free Sweet Potato Flour
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Which key players are shaping the sweet potatoes market?
Major companies operating in the sweet potatoes market include Black Gold Farms, Scott Farms, Inc, Ham Farms, Topashaw Farms, Vick Family Farms, A.V. Thomas Produce, Inc, Nash Produce, LLC, Edmondson Farms, Jackson Farming Company, Sharp Farms Inc, China Star Food Group, Nestlé, The Sweet Potatoes Spirit Company, KP Snacks, Sacoma Sweet Potatoes, Aviko, Bidfood, Mano Food, Solan S.A, Birds Eye Ltd, Jones Family Farms, Vapza, Intertropical Exotics, Marami food Industries Co, Fresh Leaf Foodstuff Trading LLC, Vegberry, Golden Dunes General Trading LLC, Wijhat Algetha, Langplaas Boerdery, Orange fleshed sweet potatoes, Kgarose Kgaros (Pty) Ltd
Which transformative trends will shape the sweet potatoes market landscape?
Technological advancements are a key trend gaining popularity in the sweet potatoes market. Major companies operating in the sweet potatoes market are developing innovative products with advanced technologies to strengthen their position in the market. For instance, in September 2022, researchers at the University of Pretoria (UP) boosted the nutritive benefits of sweet potatoes with novel drying technology. The technology involves combining microwave and infrared applications, which results in higher retention of beta-carotene. The orange-fleshed sweet potatoes flour that is produced is a strong source of vitamin A.
How do regional factors impact the sweet potatoes market, and which region is the largest contributor?
The countries covered in the sweet potatoes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
What Does The Sweet Potatoes Market Report 2025 Offer?
The sweet potatoes market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Sweet potatoes are nutrient-dense root vegetables that come in a variety of colors. Sweet potatoes offer several health benefits including improving insulin sensitivity in diabetes, maintaining healthful blood pressure levels, reducing risk of cancer, improving digestion power and protecting eye health.
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