Overview and Scope
Television broadcasting refers to a technique of transmitting radio waves from transmitters to antenna receivers that generates visual pictures on TV that viewers may tune to and that are dictated by OTA TV stations that provide a significant number of independent channels with various frequencies.
Sizing and Forecast
The television broadcasting market size has grown strongly in recent years. It will grow from $290.38 billion in 2023 to $308.58 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to increase in tv show budgets by studios, increase in popularity of audio and video broadcasting, and rise in disposable income.
The television broadcasting market size is expected to see strong growth in the next few years. It will grow to $387.95 billion in 2028 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to increasing popularity of internet of things (iot), increasing use of tvs, growing television viewership and subscription to ott subscribers, urbanization demanding high quality content, and technology development. Major trends in the forecast period include widening their consumer reach and increasing their revenue through mergers, focus on digital transformation, focus on interactive, data-driven, and dynamic content, and consider expansion in over-the-top (ott) delivery.
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Segmentation & Regional Insights
The television broadcasting market covered in this report is segmented –
1) By Type: Television Station, Television Network
2) By Broadcaster Type: Public, Commercial
3) By Revenue Source: Subscription-Based, Advertisement-Based
Top 5 Major Players:
- Comcast Corporation,
- Walt Disney,
- Time Warner Inc.,
- ViacomCBS,
- NBC Universal Media LLC
North America was the largest region in the television broadcasting market in 2023. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the television broadcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rising demand for television sets contributes to the growth of the television broadcasting market. Television is a prominent medium for the transmission of information, news, and entertainment. Therefore, an increase in demand for television sets increases the demand for television broadcasting. For instance, in March 2023, according to TCL Technology, a China-based manufacturing company for mobile phones, televisions, washing machines, and other electronics, TCL’s TV division shipped 23.8 million units in 2022, defying the overall decreasing trend. Hence, the rise in demand for television sets will support the growth of the market.
Key Industry Players
Major companies operating in the television broadcasting market report are Comcast Corporation, Walt Disney, Time Warner Inc., ViacomCBS, NBC Universal Media LLC, Dish Network, Fox Corporation, BBC, American Broadcasting Company (ABC), A&E Television Networks, Ryukyu Broadcasting Corporation, ITV Network Limited, Marquee Broadcasting, NovyiVek, Meredith Corporation, Fukushima Central Television Co., Metromedia, Jiangsu Radio And Television Station and China Beijing TV Station, Moskva Media, Guangdong Broadcasting and Television Network Co., MTV Networks Africa (Pty) Limited, Television Kanagawa, STS Media, Hunan Broadcasting System, UKTV, Inc., Baishan Broadcast Television Station, Beijing Media Network, Kumamoto Telecasting Corp., Nankai Broadcasting Co., Telekanal 360, Ltd., Jiangsu Broadcasting & Television Group Co., Channel Four Television Corporation, The North United Cable Network. Inc., BT Group, 3sat online, ARD.de, Bavarian Radio and Television Network, Deutsche Welle, Star India Private Limited, 1-2-3.TV GmbH, RTL Television GmbH, Gazprom Media, Seven (National) Pty Limited, WeltN24 GmbH, Sport1 GmbH, Don Media, Hearst Television, ABC Owned Television Stations, American Spirit Media, New Age Media, Natsionalnaya Media Gruppa, Bahakel Communications, Block Communications, Bonten Media Group, Capital Cities/ABC Inc., Sky Channel Pty. Ltd., Sony Pictures Networks India Private Limited and TV18 Broadcast Limited, Cowles Company, Cox Media Group, CBS Corporation, Newport Television, Shandong Radio and TV Station, Gray Television Inc.
The television broadcasting market report table of contents includes:
1. Executive Summary
2. Television Broadcasting Market Characteristics
3. Television Broadcasting Product/Service Analysis -Product/Service Examples
4. Television Broadcasting Market Trends And Strategies
5. Television Broadcasting Market – Macro Economic Scenario
….
68. Global Television Broadcasting Market Competitive Benchmarking
69. Global Television Broadcasting Market Competitive Dashboard
70. Key Mergers And Acquisitions In The Television Broadcasting Market
71. Television Broadcasting Market Future Outlook and Potential Analysis
72. Appendix
List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Television Broadcasting Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Television Broadcasting Market, Segmentation By Broadcaster Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Television Broadcasting Market, Segmentation By Revenue Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
….
Table 144: Comcast Corporation Financial Performance
Table 145: Walt Disney Financial Performance
Table 146: Time Warner Inc. Financial Performance
Table 147: ViacomCBS Financial Performance
Table 148: NBC Universal Media LLC Financial Performance
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