The television station market size has grown strongly in recent years. It will grow from $144.79 billion in 2024 to $155.08 billion in 2025 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to local advertising demand, affiliate relationships and network programming, news and public affairs programming, regulatory framework and licensing, community engagement and partnerships.
The television station market size is expected to see strong growth in the next few years. It will grow to $194.63 billion in 2029 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to growing digital advertising integration, local content production and differentiation, viewer interaction and social media engagement, multichannel distribution and ott platforms, adaptation to cord-cutting trends. Major trends in the forecast period include development of hybrid advertising models, focus on sustainability and green broadcasting practices, localized and hyper-targeted advertising, collaboration with streaming services for co-productions, development of innovative revenue models and partnerships.
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What have been the primary factors driving the television station market’s growth?
Increasing demand for high-definition content and advertisement is the key factor driving the growth of the global television station market. Demand for high-quality OTT-TVs such as HBO Go and others is growing as customers choose high-quality videos and content. Besides this, businesses concentrate on raising sales by ads as television is the most influential outlet for targeting a wider audience and future clients. According to the latest figures from the Regular Media Survey, television advertisement sales rose by 7.1%. One of the innovative firms, iSpot, is placing a TV banner in another domain: the potential to target and monitor advertiser-defined audience segments across the TV ecosystem as a whole. Therefore, the Increasing demand for high-definition content and advertisement is expected to drive the television station market growth.
What are the key segments within the television station market?
The television station market covered in this report is segmented –
1) By Platform: Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), Over-The-Top Television (OTT)
2) By Revenue Model: Subscription, Pay-per View, On Demand, Advertisement
3) By Broadcaster Type: Public, Commercial
Subsegments:
1) By Digital Terrestrial Broadcast: Free-To-Air Digital Channels, Subscription-Based Digital Channels
2) By Satellite Broadcast: Direct Broadcast Satellite (DBS), Satellite Radio Services
3) By Cable Television Broadcasting Services: Standard Cable Services, Premium Cable Services, Hybrid Cable Or IPTV Services
4) By Internet Protocol Television (IPTV): Live IPTV Services, On-Demand IPTV Services
5) By Over-The-Top Television (OTT): Subscription Video on Demand (SVOD), Advertising-Based Video On Demand (AVOD), Transactional Video On Demand (TVOD)
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Which key players are shaping the television station market?
Major companies operating in the television station market include Comcast Corporation, British Broadcasting Corporation, The Walt Disney Company, Cox Media Group, Fox Corporation, Liberty Media Corporation, Hearst Television Inc., TEGNA Inc., RTL Group, AT&T Inc., CANAL+ GROUP, Nexstar Media Group Inc., National Amusements Inc., Univision Communications Inc., Graham Media Group, Sinclair Broadcast Group, Gray Television Inc., E.W. Scripps Company, Channel Four Television Corporation, Entravision Communications Corporation, A&E Television Networks, Meredith Corporation, Canadian Broadcasting Corporation, Sun Broadcasting Inc., Heartland Media, Weigel Broadcasting Co.
How will emerging trends drive the television station market throughout the forecast period?
The emergence of newer technologies is a key trend in the television station market. ATSC 3.0 is the latest edition of the Advanced Television Systems Committee Guidelines, which specifies precisely how TV signals are transmitted and interpreted. ATSC 3.0’s key benefit is picture quality, including high dynamic range (HDR), wide color gamut (WCG), and high frame rate (HFR). In addition to the image and audio enhancements, ATSC 3.0 also helps you to watch video transmitted on handheld devices such as phones and tablets as well as in cars. For instance, in January 2023, Samsung, a South Korea-based electronics company came up with its new era of screens with its new 2023 neo QLED, micro LED and Samsung OLED lineup, boasting powerful performance, secure connectivity and personalized experiences.
How do regional factors impact the television station market, and which region is the largest contributor?
The countries covered in the television station market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
What Does The Television Station Market Report 2025 Offer?
The television station market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
A television station refers to a kind of broadcast station that sends audio and typically video to television receivers in a specific location.
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