Categories: Market Research

Television Station Market Forecast 2024-2033: Growth Rate, Drivers, And Trends

The Television Station Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Television Station Global Market Report 2024, The television station market size has grown strongly in recent years. It will grow from $133.28 billion in 2023 to $142.08 billion in 2024 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to local advertising demand, affiliate relationships and network programming, news and public affairs programming, regulatory framework and licensing, community engagement and partnerships.

The television station market size is expected to see strong growth in the next few years. It will grow to $180.83 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to growing digital advertising integration, local content production and differentiation, viewer interaction and social media engagement, multichannel distribution and ott platforms, adaptation to cord-cutting trends. Major trends in the forecast period include development of hybrid advertising models, focus on sustainability and green broadcasting practices, localized and hyper-targeted advertising, collaboration with streaming services for co-productions, development of innovative revenue models and partnerships.

Increasing demand for high-definition content and advertisement is the key factor driving the growth of the global television station market. Demand for high-quality OTT-TVs such as HBO Go and others is growing as customers choose high-quality videos and content. Besides this, businesses concentrate on raising sales by ads as television is the most influential outlet for targeting a wider audience and future clients. According to the latest figures from the Regular Media Survey, television advertisement sales rose by 7.1%. One of the innovative firms, iSpot, is placing a TV banner in another domain: the potential to target and monitor advertiser-defined audience segments across the TV ecosystem as a whole. Therefore, the Increasing demand for high-definition content and advertisement is expected to drive the television station market growth.

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The television station market covered in this report is segmented –

1) By Platform: Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), Over-the-top Television (OTT)

2) By Revenue Model: Subscription, Pay-per View, On Demand, Advertisement

3) By Broadcaster Type: Public, Commercial

The emergence of newer technologies is a key trend in the television station market. ATSC 3.0 is the latest edition of the Advanced Television Systems Committee Guidelines, which specifies precisely how TV signals are transmitted and interpreted. ATSC 3.0’s key benefit is picture quality, including high dynamic range (HDR), wide color gamut (WCG), and high frame rate (HFR). In addition to the image and audio enhancements, ATSC 3.0 also helps you to watch video transmitted on handheld devices such as phones and tablets as well as in cars. For instance, in January 2023, Samsung, a South Korea-based electronics company came up with its new era of screens with its new 2023 neo QLED, micro LED and Samsung OLED lineup, boasting powerful performance, secure connectivity and personalized experiences.

The television station market report table of contents includes: