Overview and Scope
A television station refers to a kind of broadcast station that sends audio and typically video to television receivers in a specific location.
Sizing and Forecast
The television station market size has grown strongly in recent years. It will grow from $133.28 billion in 2023 to $142.08 billion in 2024 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to local advertising demand, affiliate relationships and network programming, news and public affairs programming, regulatory framework and licensing, community engagement and partnerships.
The television station market size is expected to see strong growth in the next few years. It will grow to $180.83 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to growing digital advertising integration, local content production and differentiation, viewer interaction and social media engagement, multichannel distribution and ott platforms, adaptation to cord-cutting trends. Major trends in the forecast period include development of hybrid advertising models, focus on sustainability and green broadcasting practices, localized and hyper-targeted advertising, collaboration with streaming services for co-productions, development of innovative revenue models and partnerships.
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Segmentation & Regional Insights
The television station market covered in this report is segmented –
1) By Platform: Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), Over-the-top Television (OTT)
2) By Revenue Model: Subscription, Pay-per View, On Demand, Advertisement
3) By Broadcaster Type: Public, Commercial
Western Europe was the largest region in the content streaming market in 2023. Eastern Europe is expected to be the fastest-growing region in the global television station market during the forecast period. The regions covered in the television station market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Increasing demand for high-definition content and advertisement is the key factor driving the growth of the global television station market. Demand for high-quality OTT-TVs such as HBO Go and others is growing as customers choose high-quality videos and content. Besides this, businesses concentrate on raising sales by ads as television is the most influential outlet for targeting a wider audience and future clients. According to the latest figures from the Regular Media Survey, television advertisement sales rose by 7.1%. One of the innovative firms, iSpot, is placing a TV banner in another domain: the potential to target and monitor advertiser-defined audience segments across the TV ecosystem as a whole. Therefore, the Increasing demand for high-definition content and advertisement is expected to drive the television station market growth.
Key Industry Players
Major companies operating in the television station market report are Comcast Corporation, British Broadcasting Corporation, The Walt Disney Company, Time Warner Inc., Viacom International Inc., Cox Media Group, CenturyLink Inc., Fox Corporation, 21st Century Fox Inc., Liberty Media Corporation, Hearst Television Inc., TEGNA Inc., RTL Group, AT & T Inc., CANAL+ GROUP, Nexstar Media Group Inc., National Amusements Inc., Univision Communications Inc., Graham Media Group, Sinclair Broadcast Group, Gray Television Inc., E.W. Scripps Company, Channel Four Television Corporation, Entravision Communications Corporation, A&E Television Networks, Meredith Corporation, Canadian Broadcasting Corporation, Tivo Corporation, Sun Broadcasting Inc., Heartland Media, Raycom Media Inc., Weigel Broadcasting Co.
The television station market report table of contents includes:
1. Executive Summary
2. Television Station Market Characteristics
3. Television Station Market Trends And Strategies
4. Television Station Market – Macro Economic Scenario
5. Global Television Station Market Size and Growth
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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