Text Analytics Market, Current Trends, Sales, Shares And New Opportunities Report 2024 – 2033

Overview and Scope

The text analytics refer to software or tools that help in automatically converting vast amounts of unstructured text into quantitative data to identify insights, trends, and patterns. This software or tool will enable businesses, governments, researchers, and the media to exploit the enormous content at their disposal for making crucial decisions.

Sizing and Forecast

The text analytics market size has grown rapidly in recent years. It will grow from $9.35 billion in 2023 to $11.09 billion in 2024 at a compound annual growth rate (CAGR) of 18.6%.  The  growth in the historic period can be attributed to data explosion, demand for actionable insights, customer experience enhancement, regulatory compliance, competitive intelligence.

The text analytics market size is expected to see rapid growth in the next few years. It will grow to $22.88 billion in 2028 at a compound annual growth rate (CAGR) of 19.8%.  The growth in the forecast period can be attributed to industry-specific solutions, multilingual text analytics, predictive analytics and forecasting, automated report generation. Major trends in the forecast period include focus on explainability in ai models, voice-to-text analytics, multilingual text analytics, integration of artificial intelligence and machine learning, automation in text summarization, conversational ai and chatbot enhancement.

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The text analytics market covered in this report is segmented –

1) By Component: Software, Services
2) By Deployment: On-premise, Cloud
3) By Enterprise Size: Large Enterprises, Small and medium Enterprises (SME’s)

North America was the largest region in the text analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the text analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth

The growing demand for social media analytics Is contributing to the growth of the text analytics market. Social media analytics is the approach of collecting data from social media sites and blogs and evaluating the data for the purpose of making business decisions. The rapid growth of social media and the growing demand for analytical solutions to foster their decision-making capabilities have increased the adoption of different text analytics techniques such as sentiment analysis, event detection, and others. For instance, according to Sprout Social data 2021, globally, over 3.6 billion people are using social media and the number is projected to increase to 4.41 billion in 2025. Additionally, according to the study published by the Content Marketing Institute, more than 81% of organizations across the globe are utilizing social media publishing/analytics tools, and the utilization of content creation/collaboration/workflow tools has increased from 48% in 2019 to 58% in 2020. This growing demand for social media analytics is expected to boost the growth of the text analytics industry during the forecast period.

Key Industry Players

Major companies operating in the text analytics market report are International Business Machines Corporation, Microsoft Corporation, SAP SE, SAS Institute Inc., Lexalytics Inc., Luminoso Technologies Inc., Clarabridge Inc., Micro Focus International PLC, OpenText Corporation, RapidMiner Inc., Infegy Inc., Medallia Inc., Megaputer Intelligence Inc., Oracle Corporation, TIBCO Software Inc., Bitext Innovations SL, Basis Technology Corporation, MeaningCloud LLC, KNIME. com AG, Averbis GmbH, bizAmica Software Pvt. Ltd., Kingland Systems, Capgemini SE, NICE Ltd., Verint Systems Inc., Amazon Web Services Inc., Expert System S. p. A., Aylien Ltd., Provalis Research, Linguamatics Ltd.

The text analytics market report table of contents includes:

1. Executive Summary

2. Text Analytics Market Characteristics

3. Text Analytics Market Trends And Strategies

4. Text Analytics Market – Macro Economic Scenario

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31. Global Text Analytics Market Competitive Benchmarking

32. Global Text Analytics Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Text Analytics Market

34. Text Analytics Market Future Outlook and Potential Analysis