The Business Research Company’s report on the Virtual Mirror Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
Which emerging drivers are set to accelerate the growth of the virtual mirror market further?
The increase in online shopping activities is expected to propel the growth of the virtual mirror market going forward. Online shopping refers to a form of electronic commerce that allows consumers to directly buy goods or services from a seller over the Internet using the Web. Virtual mirrors are available on mobile phone applications that help users modify the appearance of their hairstyle, make-up, or accessories. This technology is also used in online shopping and in-store shopping to show people how an item or accessory might look on them. For instance, according to the Indian Brand Equity Foundation, an India-based export promotion agency, the Indian e-commerce market is expected to grow by 21.5% in 2022, reaching a total value of $74.8 billion. Therefore, an increase in online shopping activities is driving the virtual mirror market growth.
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What are the key factors influencing the forecasted market size of the virtual mirror industry?
The virtual mirror market size has grown exponentially in recent years. It will grow from $10.88 billion in 2024 to $13.14 billion in 2025 at a compound annual growth rate (CAGR) of 20.8%. The growth in the historic period can be attributed to customer expectations, market differentiation and innovation, improved user interfaces, fashion and beauty industry trends, mobile and AR adoption.
The virtual mirror market size is expected to see exponential growth in the next few years. It will grow to $30.42 billion in 2029 at a compound annual growth rate (CAGR) of 23.3%. The growth in the forecast period can be attributed to sustainability and environmental concerns, market competition, enhanced user experience, retail innovation and customer engagement, mobile AR and app integration. Major trends in the forecast period include augmented reality (AR) advancements, contactless shopping and remote try-ons, e-commerce and online retail integration, expanded industry applications, mobile accessibility.
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Who are the leading competitors in the virtual mirror market?
Major companies operating in the virtual mirror market include SenseMi Technologies Pvt. Ltd., Terawe Corporation, Textronics Inc., Virtooal Studio SRL, ICON Multimedia S. L., Cisco Systems Inc., Fitnect Interactive Inc., Metail Limited, MemoMi Labs Inc., Zugara Inc., My Size Inc., Virtusize Co. Ltd., DigitalDM Inc., ViuBox S. L., Dressformer LLC, Astrafit LLC, Virtalis Limited, Vizoo GmbH, zSpace Inc., 3D-A-Porter Limited, Styku Inc., Total Immersion SAS, ViewAR GmbH, Vuforia Solutions Inc., Wikitude GmbH, YouAR GmbH, Zappar Limited, Blippar Limited
Which emerging trends are set to transform the virtual mirror market landscape?
New product innovations have emerged as the key trend gaining popularity in the virtual mirror market. Major companies operating in the virtual mirror sector are focused on launching new products to sustain their position in the market. For instance, in January 2022, My Size Inc., a US-based company, launched a new smart mirror. This innovative mirror allows customers to try on clothing and receive size recommendations. It leverages GK Software’s retail solutions and MySize’s AI-driven sizing technology to streamline the try-on experience, making size selection more precise. The MySizeID Mirror seamlessly integrates into various retail settings, including fitting rooms and high-traffic areas.
How do different geographies compare in terms of market share and growth potential in the virtual mirror market?
North America was the largest region in the virtual mirror market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual mirror market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Global Virtual Mirror Market Report 2025, Size And Growth To 2034
Which major segments of the virtual mirror market are experiencing the fastest growth?
The virtual mirror market covered in this report is segmented –
1) By Component: Software, Hardware, Services
2) By Deployment Mode: Cloud, On-Premises
3) By Technology: 3D Body Scanning, Photo Accurate VFR, 3D Augmented Reality And Virtual Reality
4) By Industry: Retail, Other Industries
Subsegments:
1) By Software: Augmented Reality (AR) Software, Virtual Try-On Applications, Customization And Personalization Tools
2) By Hardware: Display Screens, Cameras And Sensors, Interactive Touchscreens
3) By Services: Installation And Setup Services, Maintenance And Support Services, Consulting Services For Integration
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Global Virtual Mirror Market Report 2025, Size And Growth To 2034
How is the virtual mirror market defined?
The virtual mirror refers to a technology that is used in retail stores for customers to try their dresses, tops, and other apparel on their virtual avatars in the mirror. It uses augmented reality technology to show the user how the outfit would look on them without having to try it on physically. It displays the outfit and uses motion rendering technology to let the spectator see the appearance in a variety of motions and lighting conditions (for both day and night looks).
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