Tissue Paper Market Projected to Reach $139.63 Billion by 2030, Growing at a 6.2% CAGR

The Global Tissue Paper Market, valued at USD 91.65 billion in 2023, is anticipated to reach USD 139.63 billion by 2030, growing at a CAGR of 6.2% from 2024 to 2030.

Overview

Tissue paper, crafted from softwood and hardwood tree pulp, water, and various chemicals, is essential for sanitation and hygiene applications worldwide. Production involves pulping, coloring, and pressing processes, yielding products such as toilet paper, napkins, paper towels, and face tissues that serve both domestic and commercial markets. As a sustainable, biodegradable, and recyclable alternative to plastics, tissue paper has gained widespread acceptance.

Market Scope

• Historic Data: 2018-2022
• Base Year: 2023
• Forecast Period: 2024-2030
• Product Scope: Includes bathroom tissues, napkins, paper towels, face tissues, specialty tissues, and cotton towels.
• Distribution Channels: Comprising hypermarkets, convenience stores, online platforms, and others.
• Regional Scope: Coverage includes North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.

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Market Drivers

1. Rising Demand from Tourism & Hospitality Sectors: The hospitality and tourism sectors, driven by increasing global travel, are major consumers of tissue products.
2. Consumer Awareness and Hygiene: Health-conscious consumer behavior, reinforced by increased disposable income, has led to heightened demand for hygiene products like tissue paper.
3. Expanding Specialty Tissues Segment: Innovations in tissue products, such as glazed, ornamental, and printed tissues, are attracting more commercial buyers and boosting the market’s growth.

Market Trends

1. Sustainability and Eco-Friendly Initiatives: There’s an increasing shift towards eco-friendly tissue products, with manufacturers focusing on reducing environmental impacts.
2. COVID-19 Influence: The pandemic heightened global hygiene awareness, leading to a surge in tissue product demand.
3. Premiumization of Products: Growing consumer demand for soft, absorbent, and high-quality tissues has spurred the development of premium tissue products.

Segmentation

• By Product:
  • Bathroom Tissue
  • Paper Napkins
  • Paper Towels
  • Face Tissues
  • Specialty & Wrapping Tissue
  • Cotton Towels
• By Distribution Channel:
  • Hypermarkets
  • Convenience Stores
  • Online Medium
  • Others

Key Players

• Clearwater Paper Corporation (United States)
• St. Croix Tissue (United States)
• Kruger Inc. (Canada)
• Sofidel Group (Italy)
• Svenska Cellulosa AB (Sweden)
• Hengen (China)
• Cascades Inc. (Canada)
• CPMC Tissue SA (Chile)
• Orchid Paper Products Company (United States)
• The Procter & Gamble Company (United States)
• Asia Pulp and Paper (APP)
• Georgia Pacific LLC (United States)
• Kimberly-Clark Corporation (United States)
• Essity AB (Sweden)

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Regional Analysis

North America leads the global tissue paper market, with significant adoption of tissue products in both residential and commercial sectors, especially bathroom tissues. The U.S. has a high penetration rate for tissue products, further propelled by the region’s established tourism and hospitality industries. Asia-Pacific is expected to show accelerated growth, driven by rising disposable income and improving lifestyles in countries like China, Japan, and India.

Key Questions Answered

1. What factors are driving growth in the tissue paper market?
2. How has COVID-19 influenced consumer behavior toward tissue paper products?
3. Which regions are leading in tissue paper consumption?
4. What are the major market segments, and how are they evolving?
5. Who are the top competitors in the tissue paper market, and what are their strategies?

This report offers an in-depth analysis of the tissue paper market, providing insights into significant trends, growth opportunities, and competitive strategies. Additionally, the study includes Porter’s Five Forces and PESTEL analyses, helping companies strategize and respond to market dynamics effectively.

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