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What are the latest figures on the tissue towel market’s size and projected CAGR?
The tissue towel market size has grown strongly in recent years. It will grow from $28.13 billion in 2024 to $30.1 billion in 2025 at a compound annual growth rate (CAGR) of 7.0%. The growth in the historic period can be attributed to increase in urbanization, rise in consumer hygiene awareness, growth in growing disposable income, expansion in hospitality and healthcare sectors, and increase in environmental sustainability trends.
The tissue towel market size is expected to see strong growth in the next few years. It will grow to $38.94 billion in 2029 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to increasing consumer hygiene awareness, rising disposable incomes, increasing urbanization, increasing environmental sustainability trends, rise in hospitality sector, and expanding distribution networks. Major trends in the forecast period include adoption of sustainable products, advancements in manufacturing technologies, innovation in customized and personalized tissue towel products, development of smart tissue towels, and adoption of antimicrobial and multi-functional tissue towels.
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Which Market drivers have played a significant role in driving the tissue towel market?
The expansion of the hospitality industry is expected to propel the growth of the tissue towel market going forward. The hospitality industry encompasses a broad range of services that provide guests and travelers with accommodations, food, and entertainment. The expansion of the hospitality industry is due to increasing global travel, rising consumer expectations for quality and service, economic growth, and the development of new destinations and amenities. Tissue towels are used in the hospitality industry to provide a hygienic, convenient, and disposable option for guests to dry their hands, enhancing overall cleanliness and guest satisfaction. For instance, in July 2024, according to Eurostat, a Luxembourg-based statistical office of the European Union, in 2023, around 719.0 million guest nights were spent in short-stay accommodations booked through one of the four major platforms, marking a 20.5% increase compared to 2022. Therefore, the expansion of the hospitality industry is driving the tissue towel market.
What are the key segments within the tissue towel market?
The tissue towel market covered in this report is segmented –
1) By Product Type: Rolled Towels, Folded Towels, Napkins And Luxury Towels, Boxed Towels
2) By Distribution Channel: Direct Sales, E-Commerce, Retail Stores, Other Distribution Channels
3) By End-Use: Personal Care, Home Care, Healthcare, Hospitality, Commercial, Other End Uses
Subsegments:
1) By Rolled Towels: Standard Rolled Towels, Jumbo Rolled Towels
2) By Folded Towels: Interfolded Towels, C-Fold Towels, Multi-Fold Towels
3) By Napkins And Luxury Towels: Paper Napkins, Luxury Hand Towels, Luxury Facial Towels
4) By Boxed Towels: Boxed Hand Towels, Boxed Facial Towels
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Which key players are shaping the tissue towel market?
Major companies operating in the tissue towel market are The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Cascades Inc., Hengan International Group Company Limited, Vinda International Holdings Limited, Metsä Group, Sofidel Group, Clearwater Paper Corporation, Svenska Cellulosa Aktiebolaget (SCA), Kruger Inc., WEPA Hygieneprodukte GmbH, Lucart S.p.A., Softys S.A., Seventh Generation Inc., Asia Pulp & Paper, Slovak Hygienic Paper Group, Irving Consumer Products Limited, C&S Paper Co. Ltd., Cartiere Carrara S.p.A., Marcal Paper Mills Inc., Grigeo AB, Cominter Paper SA, MPH1865 Group
Which transformative trends will shape the tissue towel market landscape?
Major companies operating in the tissue towel market are focused on developing innovative products, such as recycled fiber tissue towels, to meet rising consumer demand for sustainable and eco-friendly products. A recycled fiber tissue towel is a disposable paper towel made from recycled paper materials. These towels are designed for cleaning and drying and are commonly used in kitchens, bathrooms, and public restrooms. For instance, in January 2024, Tork, a UK-based company providing tissue and professional hygiene products and solutions, launched soft and efficient hand towels and toilet paper made of 100% recycled fibers. These products are manufactured entirely from recycled paper materials, ensuring that no new trees are harvested for their production. They provide effective absorbency and strength for their intended uses, such as drying hands or personal cleaning.
How do regional factors impact the tissue towel market, and which region is the largest contributor?
North America was the largest region in the tissue towel market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the tissue towel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Tissue Towel Market Report 2025 Offer?
The tissue towel market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Tissue towels refer to disposable paper towels used for cleaning, such as wiping hands, cleaning surfaces, or drying items. These towels are made from absorbent paper materials and are designed for single-use or limited use before disposal.
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