Tissue Towel Global Market Forecasted to Reach $36.52 Billion by 2028, Size, Share, Trends, Development Strategies and Segmentation Analysis

The Tissue Towel Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Tissue Towel Global Market Report 2024, The tissue towel market size has grown strongly in recent years. It will grow from $26.46 billion in 2023 to $28.13 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to increase in urbanization, rise in consumer hygiene awareness, growth in growing disposable income, expansion in hospitality and healthcare sectors, and increase in environmental sustainability trends.

The tissue towel market size is expected to see strong growth in the next few years. It will grow to $36.52 billion in 2028 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to increasing consumer hygiene awareness, rising disposable incomes, increasing urbanization, increasing environmental sustainability trends, rise in hospitality sector, and expanding distribution networks. Major trends in the forecast period include adoption of sustainable products, advancements in manufacturing technologies, innovation in customized and personalized tissue towel products, development of smart tissue towels, and adoption of antimicrobial and multi-functional tissue towels.

The expansion of the hospitality industry is expected to propel the growth of the tissue towel market going forward. The hospitality industry encompasses a broad range of services that provide guests and travelers with accommodations, food, and entertainment. The expansion of the hospitality industry is due to increasing global travel, rising consumer expectations for quality and service, economic growth, and the development of new destinations and amenities. Tissue towels are used in the hospitality industry to provide a hygienic, convenient, and disposable option for guests to dry their hands, enhancing overall cleanliness and guest satisfaction. For instance, in July 2024, according to Eurostat, a Luxembourg-based statistical office of the European Union, in 2023, around 719.0 million guest nights were spent in short-stay accommodations booked through one of the four major platforms, marking a 20.5% increase compared to 2022. Therefore, the expansion of the hospitality industry is driving the tissue towel market.

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The tissue towel market covered in this report is segmented –
1) By Product Type: Rolled Towels, Folded Towels, Napkins And Luxury Towels, Boxed Towels
2) By Distribution Channel: Direct Sales, E-Commerce, Retail Stores, Other Distribution Channels
3) By End-Use: Personal Care, Home Care, Healthcare, Hospitality, Commercial, Other End Uses

Major companies operating in the tissue towel market are focused on developing innovative products, such as recycled fiber tissue towels, to meet rising consumer demand for sustainable and eco-friendly products. A recycled fiber tissue towel is a disposable paper towel made from recycled paper materials. These towels are designed for cleaning and drying and are commonly used in kitchens, bathrooms, and public restrooms. For instance, in January 2024, Tork, a UK-based company providing tissue and professional hygiene products and solutions, launched soft and efficient hand towels and toilet paper made of 100% recycled fibers. These products are manufactured entirely from recycled paper materials, ensuring that no new trees are harvested for their production. They provide effective absorbency and strength for their intended uses, such as drying hands or personal cleaning.

The tissue towel market report table of contents includes:
1. Executive Summary
2. Tissue Towel Market Report Structure
3. Tissue Towel Market Trends And Strategies
4. Tissue Towel Market – Macro Economic Scenario
5. Tissue Towel Market Size And Growth
…..
27. Tissue Towel Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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