Toilet Roll Market Growth Trajectory Through 2024-2033

The Toilet Roll Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Toilet Roll Global Market Report 2024, The toilet roll market size has grown strongly in recent years. It will grow from $18.51 billion in 2023 to $19.94 billion in 2024 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to population growth and urbanization, changing consumer lifestyles, promotional and marketing strategies, economic factors and affordability, health and hygiene awareness.

The toilet roll market size is expected to see strong growth in the next few years. It will grow to $26.43 billion in 2028 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to growing e-commerce and online retailing, environmental sustainability concerns, innovation in product design and packaging, pandemic-driven buying patterns, hygiene and sanitation practices. Major trends in the forecast period include integration of smart and iot features, expansion of e-commerce channels for purchases, partnerships with charitable causes and sustainability initiatives, introduction of travel-friendly and compact options, premiumization with high-end and luxury varieties.

The increasing consciousness of the public to maintain cleanliness and personal hygiene especially among urban regions is increasing the demand for toilet rolls in public premises called Away-from-home (AFH) toilet paper. Countries with the fastest-growing consumer markets like India and Indonesia are experiencing wider exposure to away-from-home toilet paper even if they don’t consider toilet paper as a means of personal hygiene, could also increase the demand for toilet paper. For instance, in July 2021, according to Paper TR, a China-based is supplier specialized in the tissue industry, the average global consumption of tissue paper is 5,2 kg, whereas North America uses about 25 kg. The greatest category in terms of annual use, with 12,7 kg per capita, is toilet papers. Even though Americans only make up 4% of the worldwide population, they account for 20% of global spending. Therefore, the increasing in demand for AFH toilet paper and hygiene products among residents of urban regions is expected to drive the toilet roll market growth.

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The toilet roll market covered in this report is segmented –

1) By Product: Pulp Paper, Recycled Paper
2) By Type: 1 Ply, 2 Ply, 3 Ply, Other Types
3) By Distribution Channel: Online Channel, Offline Channel
4) By End User: Household, Commercial

Companies in the toilet roll market are increasingly using through air drying (TAD) technology, a high standard technology to produce paper. Toilet paper produced using TAD technology makes it suitable for rolled products and has high absorbency with improved properties of bulk. Ultra toilet paper is produced using TAD technology in which during drying the paper air is blown into the fibres. US is extensively using TAD technology in the production of tissue papers. For instance, Valmet is using eTAD Technology which produces soft, improved bulk and absorbency products with lower energy consumption and a sustainable process. This will give access to premium and ultra-premium tissue markets to the tissue manufacturers.

The toilet roll market report table of contents includes:

1. Executive Summary
2.Toilet Roll Market Characteristics
3.Toilet Roll Market Trends And Strategies
4.Toilet Roll Market analysis
5.Toilet Roll Market Size And Growth
6.Toilet Roll Segmentation
7.Toilet Roll Regional And Country Analysis
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27.Toilet Roll Competitive Landscape And Company Profiles
28.Toilet Roll Key Mergers And Acquisitions
29.Toilet Roll Future Outlook and Potential Analysis

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