Hotel Guest Feedback And Surveying Software Market Drivers, Trends, Share And Analysis 2025-2034

What is the current size and annual growth rate of the hotel guest feedback and surveying software market?

The hotel guest feedback and surveying software market size has grown rapidly in recent years. It will grow from $1.69 billion in 2024 to $1.95 billion in 2025 at a compound annual growth rate (CAGR) of 15.2%. The growth in the historic period can be attributed to rising competition among hotels, the growing importance of customer satisfaction and experience in the hospitality sector, the shift towards personalization, the rising influence of online reviews, and the globalization of the hospitality industry.

The hotel guest feedback and surveying software market size is expected to see rapid growth in the next few years. It will grow to $3.39 billion in 2029 at a compound annual growth rate (CAGR) of 14.8%. The growth in the forecast period can be attributed to increasing integration of feedback and surveying software with hotel management systems, rise in demand for real-time feedback solutions, growth of boutique and lifestyle hotels, increasing concerns around data security and privacy, and growing awareness of the importance of guest satisfaction. Major trends in the forecast period include the embrace of Artificial Intelligence (AI) and Machine Learning (ML), integration of voice and text analytics capabilities, integration with hotel management systems (HMS), and enhanced data security and privacy measures.

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What key drivers have fueled the hotel guest feedback and surveying software market’s development over the years?

The growing hospitality industry is expected to propel the growth of the hotel guest feedback and surveying software market going forward. The hospitality industry is the economy sector encompassing businesses and services related to accommodation, food and beverage, entertainment, travel, and tourism. The growth of the hospitality industry is due to increasing globalization, rising disposable incomes, and the growing demand for travel and leisure experiences. Hotel guest feedback and surveying software enhance the hospitality industry by providing hotels and resorts with valuable insights into guest satisfaction, allowing them to improve services, enhance guest experiences, and maintain high standards of quality and hospitality. For instance, in January 2023, according to a report published by the American Hotel and Lodging Association, a US-based trade association representing the hotel industry in the United States, U.S. hotel demand increasing by 11.1% in 2022 compared to 2021. Therefore, the growing hospitality industry is driving the growth of the hotel guest feedback and surveying software market.

What is the segmentation for the hotel guest feedback and surveying software market?

The hotel guest feedback and surveying software market covered in this report is segmented –

1) By Type: Cloud Based, On-Premises

2) By Application: Luxury And High-End Hotels, Mid-Range Hotels And Business Hotels, Resorts Hotels, Boutique Hotels, Other Applications

3) By End-User: Hotel Owners, Hotel Management Companies, Hotel Chains

Subsegments:

1) By Cloud-Based: Saas-Based Hotel Feedback Solutions, Web-Based Survey Platforms, Mobile App-Integrated Feedback Tools, Real-Time Feedback Collection Software, Cloud-Hosted Customer Experience Management (Cem) Software, Cloud-Based Data Analytics For Guest Feedback, Automated Guest Survey Distribution Tools, Cloud Solutions With Ai-driven Insights

2) By On-Premises: Self-Hosted Feedback Collection Software, Standalone Surveying Systems, On-Premises Guest Experience Management Tools, Local Server-Based Feedback Analysis Solutions, Customizable On-Site Survey Systems, Guest Satisfaction Monitoring Tools (On-Premises), In-House Feedback And Reporting Software

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Who are the most influential companies in the hotel guest feedback and surveying software market?

Major companies operating in the hotel guest feedback and surveying software market are Amadeus Hospitality Americas Inc., Medallia Inc., SurveyMonkey Inc., Shiji Group, BirdEye Inc., Mews Systems B.V., InMoment, Cendyn Corporation, Trustpilot Group Inc., TrustYou GmbH, Revinate Inc., Hotelogix Limited, Benbria Ltd., AskNicely Limited, CustomerGauge B.V., Clarabridge Inc., Flexkeeping Ltd., Olery B.V., Fellafeed Pvt, GuestRevu Pty Ltd., HelloShift Inc., Loopon AB, Mobius Vendor Partners Inc., Zonka Technologies Pvt. Ltd.

What are the top industry trends projected to impact the hotel guest feedback and surveying software market?

Major companies operating in the hotel guest feedback and surveying software market are focusing on developing technologically advanced solutions, such as real-time survey systems, to maximize their revenue in the market. Real-time survey systems are software platforms designed to collect real-time feedback, opinions, or data from individuals or groups. For instance, in February 2023, Stay App, a Spain-based hotel technology solution provider, launched Instant Feedback, a real-time survey solution. This solution enables hoteliers to collect feedback from guests between check-in and checkout. The primary goals of instant feedback are to allow hotel staff to act promptly on guest feedback to improve their experiences before departure and to prevent negative reviews from being published on third-party websites.

What are the major regional insights for the hotel guest feedback and surveying software market, and which region holds the top position?

North America was the largest region in the hotel guest feedback and surveying software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hotel guest feedback and surveying software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Does The Hotel Guest Feedback And Surveying Software Market Report 2025 Offer?

The hotel guest feedback and surveying software market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

Hotel guest feedback and surveying software refers to a digital tool or platform designed to collect, manage, and analyze feedback from guests who stay at a hotel. This software enables hotels to gather valuable insights about the guest experience, including satisfaction levels, preferences, and improvement areas.

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