How big is the sexual health products market today, and what are its future growth expectations?
The sexual health products market size has grown strongly in recent years. It will grow from $120.93 $ billion in 2024 to $132.77 $ billion in 2025 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to increased public awareness, improvements in healthcare access, advances in pharmaceutical research, changing societal attitudes towards sexual health, and the emergence of targeted therapies.
The sexual health products market size is expected to see strong growth in the next few years. It will grow to $191.14 $ billion in 2029 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to increasing awareness, the rising prevalence of sexual health issues, expanding access to healthcare, and the growing demand for personalized solutions. Major trends in the forecast period include growing demand for personalized treatments, advancements in digital health solutions, increased focus on mental and emotional well-being, the expansion of telemedicine services, and rising interest in natural and holistic remedies.
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What have been the primary factors driving the sexual health products market’s growth?
The increasing awareness of human immunodeficiency virus (HIV) infections is expected to propel the growth of the sexual health products market going forward. The human immunodeficiency virus (HIV) is a virus that attacks and gradually destroys the immune system’s CD4 cells. The awareness efforts focus on educating the public about HIV transmission, prevention methods, testing, and the importance of treatment. Sexual health products combine condoms and HIV self-test kits and aid in preventing HIV infections by promoting safer sex practices and facilitating early detection. For instance, in December 2023, according to the National HIV/AIDS Strategy (2022-2025) report published by the White House Office of National AIDS, a US-based Domestic Policy Council, by 2030, the strategy aims for a 90% reduction in new HIV infections, surpassing the 75% reduction target set for 2025, demonstrating a solid commitment to significantly lowering HIV incidence. Therefore, the increasing awareness of human immunodeficiency virus (HIV) infections is driving the growth of the sexual health products market.
What are the key segments within the sexual health products market?
The sexual health productsmarket covered in this report is segmented –
1) By Type: Sex Toys, Condoms, Lubricants, Female Contraceptives (OTC), Sexual Wellness Supplements (OTC), Performance Enhancement Products, Intimate Hygiene Products, Other Types
2) By Distribution Channel: Supermarkets And Hypermarkets, Pharmacies, Specialty Stores, Online Retailers
3) By Application: Woman, Man
Subsegments:
1) By Sex Toys: Vibrators, Dildos, Couples’ Toys, Anal Toys, BDSM Gear, Masturbation Sleeves
2) By Condoms: Latex Condoms, Non-Latex Condoms (Polyurethane, Polyisoprene), Ribbed Or Textured Condoms, Flavored Condoms, Extra-Thin Condoms
3) By Lubricants: Water-Based Lubricants, Silicone-Based Lubricants, Oil-Based Lubricants, Flavored Lubricants, Aloe Vera Or Natural Lubricants
4) By Female Contraceptives (OTC): Contraceptive Pills, Emergency Contraceptive Pills, Contraceptive Patches, Vaginal Rings
5) By Sexual Wellness Supplements (OTC): Herbal Supplements, Vitamins and Minerals for Sexual Health, Libido Enhancers, Aphrodisiacs
6) By Performance Enhancement Products: Male Enhancement Pills, Testosterone Boosters, Libido Enhancers for Men, Supplements For Erectile Function
7) By Intimate Hygiene Products: Feminine Washes, Intimate Wipes, pH-Balanced Cleansers, Deodorizing Products
8) By Other Types: Sexual Health Books And Guides, Educational Kits, Safety And Protection Products, Other Wellness Devices
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Which key players are shaping the sexual health products market?
Major companies operating in the sexual health products market are Reckitt Benckiser Group plc, Church & Dwight Co. Inc., Mankind Pharma Ltd., LELO Ltd., Doc Johnson Enterprises Inc., Karex Berhad, FUJI LATEX CO. LTD., DKT International Inc., Lovehoney Group Ltd., BioFilm Inc., Lifestyles Healthcare Pte Ltd., Standard Innovation Corp., Intimina AB, HLL Lifecare Limited, pjur group Luxembourg S.A., Bijoux Indiscrets SL, BMS Factory S.L., Condom Depot Inc., FUN FACTORY GmbH, Hot Octopuss Ltd., Pharmactive Biotech Products S.L., WOW Tech Group, Bold Care Pvt. Ltd
How will emerging trends drive the sexual health products market throughout the forecast period?
Major companies operating in the sexual health products market are focusing on developing innovative product offerings, such as graphene thinnest condoms, to enhance the user experience and meet growing consumer demand for high-performance, discreet, and comfortable products. Graphene-thinnest condoms refer to condoms made with graphene, a revolutionary material that allows for ultra-thin yet strong and durable protection, enhancing sensitivity and comfort for users. For instance, in October 2023, ONE Condoms, a US-based premium condoms and lubricants manufacturer, launched the world’s first graphene condom, named ONE Flex, designed to be one of the thinnest condoms available, offering 85% more body heat transfer compared to standard latex condoms. ONE Flex’s unique hybrid construction combines graphene with natural rubber latex, offering enhanced sensation and comfort. Clinical trials show a two-to-one preference for ONE Flex over standard latex condoms, suggesting improved user satisfaction. FDA-cleared for preventing STIs and unintended pregnancies, these condoms are available online and at select Walgreens stores.
How do regional factors impact the sexual health products market, and which region is the largest contributor?
North America was the largest region in the sexual health products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sexual health products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Sexual Health Products Market Report 2025 Offer?
The sexual health products market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Sexual health products encompass a wide range of items designed to promote safe and healthy sexual activity, enhance sexual experience, and address specific sexual health concerns. These products cater to diverse needs and are important for maintaining overall sexual well-being. They are used to promote safe sexual practices, prevent unwanted pregnancies, and improve sexual pleasure and comfort.
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