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How has the video streaming market evolved, and where is it heading next?
The video streaming market size has grown exponentially in recent years. It will grow from $699.91 billion in 2024 to $855.17 billion in 2025 at a compound annual growth rate (CAGR) of 22.2%. The growth in the historic period can be attributed to increased demand for encoders, rise in demand for on-demand streaming, increased demand for video streaming services in colleges, universities, high time spent online, increased usage of videos in corporate training.
The video streaming market size is expected to see exponential growth in the next few years. It will grow to $1883.42 billion in 2029 at a compound annual growth rate (CAGR) of 21.8%. The growth in the forecast period can be attributed to rising consumer expenditure on media and entertainment, rising sales of mobile phones, increasing internet connections, increasing recognition of OTT platforms, rise in live-streamed content. Major trends in the forecast period include advancement in video streaming technology, introduction of innovative platforms, implementation of blockchain in video streaming, advancement in AI, demand for video streaming software.
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What are the key drivers behind the rapid expansion of the video streaming market?
The rising demand for media and entertainment is expected to propel the growth of the video streaming market going forward. Media and entertainment refers to a broad industry encompassing various forms of content creation, distribution, and consumption aimed at informing, entertaining, and engaging audiences. The demand for media and entertainment has been on a significant rise, driven by several key factors such as shift in consumer behavior, content diversity, social media influence, and innovative content delivery. Video streaming provides flexibility, convenience, and diverse content offerings within media and entertainment platforms, including broader audience reach, cost-effective distribution, valuable data insights, multiple revenue streams, and enhanced viewer engagement. For instance, in January 2024, according to Digital Entertainment and Retail Association ERA, a US-based organization, UK spending on music streaming subscriptions, vinyl records, and compact discs (CDs) grew by 9.6% in 2023 from 5% in 2022. Additionally, the UK entertainment market grew by 7% throughout 2023. Therefore, rising consumer expenditure on media and entertainment drives the video streaming market.
What is the segmentation for the video streaming market?
The video streaming market covered in this report is segmented –
1) By Component: Software, Content Delivery Services
2) By Type: Video On-Demand, Live Video Streaming
3) By Revenue Model: Subscription, Pay Per View, Premium Purchases, Advertisement-Based Revenue Model, Other Revenue Models
4) By End User: Residential, Commercial
Subsegments:
1) By Software: Video Encoding Software, Video Management Software, Video Analytics Software, Streaming Software
2) By Content Delivery Services: Content Delivery Networks (CDN), Cloud-based Delivery Services, Peer-To-Peer Delivery Services
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Who are the most influential companies in the video streaming market?
Major companies operating in the video streaming market are Amazon Prime Video, Netflix Inc., Paramount, Discovery Communications Inc., Hulu LLC, Disney, iQIYI Inc., Apple TV, Viaplay Group AB, DAZN Group, YouTube, Hotstar, Crunchyroll Inc., Tubi Inc., Kaltura Inc., Viki Inc., SonyLIV, Sling TV LLC, Funimation Productions Ltd., Pluto TV, Peacock, BritBox, Acorn TV, Voot, Shudder LLC
What are the most influential trends expected to drive the video streaming market forward?
Major companies operating in the video streaming market are focused on developing innovative technologies, such as adaptive video optimization technology, to ensure a seamless and optimized streaming experience for users across various platforms and devices. Adaptive video optimization technology utilizes advanced algorithms to dynamically adjust video quality based on network conditions, device capabilities, and available bandwidth. This ensures optimal viewing experiences, maintaining high-quality video playback even in challenging network environments. For instance, in May 2024, Agora, a US-based company that offers video streaming services, launched Adaptive Video Optimization (AVO) along with support for the AV1 video codec. It employs a range of sophisticated machine-learning algorithms to tackle prevalent issues. It dynamically adjusts video quality, considering network conditions, device capabilities, and bandwidth availability. Further, it ensures top-notch video quality and optimal performance, even in fluctuating network environments.
What are the major regional insights for the video streaming market, and which region holds the top position?
North America was the largest region in the video Streaming market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Video Streaming Market Report 2025 Offer?
The video streaming market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Video streaming refers to the process of delivering video content over the internet in real time, allowing viewers to watch videos without downloading them to their device first. This technology enables users to access a wide range of video content, including movies, TV shows, live events, and user-generated content, from various devices such as smartphones, tablets, computers, and smart TVs.
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