How much is the video streaming software market worth, and how is it expected to expand?
The video streaming software market size has grown rapidly in recent years. It will grow from $10.73 billion in 2024 to $12.52 billion in 2025 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to proliferation of high-speed Internet, rise of over-the-top (OTT) platforms, increased smartphone adoption, content digitization, global expansion of streaming services.
The video streaming software market size is expected to see exponential growth in the next few years. It will grow to $28.18 billion in 2029 at a compound annual growth rate (CAGR) of 22.5%. The growth in the forecast period can be attributed to interactive and immersive content, global expansion of regional platforms, dynamic ad insertion, monetization strategies, social integration and interactive features. Major trends in the forecast period include cloud-based streaming solutions, multi-platform streaming, subscription model innovation, remote production and collaboration, integration of artificial intelligence (AI).
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How have varous drivers impacted the growth of the video streaming software market?
The growing demand for video-on-demand (VoD) streaming is expected to propel the growth of the video streaming software market going forward. The growth is driven by the emergence of VOD services such as Netflix, video communication platforms including Zoom, social platforms such TikTok, esports, and live streaming. For instance, in September 2023, according to Exploding Topics, a US-based software tool that uses artificial intelligence, the adoption of video streaming subscriptions in the United States has shown consistent growth, increasing to 83% in 2023, compared to 78% in 2021. Thus, the growing demand for VoD streaming will drive the growth of video streaming software.
What are the primary segments of the video streaming software market?
The video streaming software market covered in this report is segmented –
1) By Streaming Type: Live Streaming, Video-On-Demand Streaming
2) By Component: Solutions, Services
3) By Deployment: Cloud, On-Premise
4) By Vertical: Media And Entertainment, BFSI, Academia And Education, Healthcare, Government, Other Verticals
Subsegments:
1) By Live Streaming: Event Streaming, Live Sports Streaming, Live Broadcast Streaming
2) By Video-On-Demand Streaming: Subscription-Based Video-On-Demand (SVOD), Advertising-Based Video-On-Demand (AVOD), Transactional Video-On-Demand (TVOD)
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Which firms are leading the video streaming software market?
Major companies operating in the video streaming software market include Apple Inc., Agile Content, International Business Machines Corporation (IBM), Akamai Technologies Inc., Polycom Inc., Ramp Holdings Inc., Vimeo Livestream, Southern Cross Media Group Limited, Uscreen Inc., Brightcove Inc., Kaltura Inc., Haivision Systems Inc., JW Player, Ooyala Inc., Vidyard Inc., Qumu Inc., Panopto, Bitmovin AG, NCH Software Inc., Streamroot, Cincopa LLC, Livestream Inc., Resi, Wowza Media Systems LLC, TikTok Live, Mirillis Ltd., StreamShark, Zixi Software Inc., Limelight Networks Inc., 24live, Cloudinary Inc., Dacast, Dailymotion SAS, Flowplayer AB, GUDSHO, Instagram Live, MediaPlatform Inc., Muvi LLC, Mux Inc., Prismplus, Sonic Foundry, StreamForge Inc., Telestream LLC, Vbrick Rev, VideoHelix, Vidizmo Inc., VPlayed Inc., YouTube LLC
How will industry trends affect the trajectory of the video streaming software market?
Technological advancement is gaining popularity in the video streaming software market. Video streaming software companies are introducing new technologies in their product offerings to improve the customer video streaming experience. For instance, in February 2023, Brightcove, a US-based streaming technology company, introduced Brightcove Communications Studio. It is a video streaming solution designed to improve internal communications within organizations. The platform enables HR and communication teams to use video-first strategies to build deeper relationships with employees. With features such as video carousels for an immersive discovery experience and curated content collections for tailored engagement, the solution addresses the increasing need for businesses to improve employee engagement through dynamic and interactive content.
Which geographic trends are shaping the video streaming software market, and which region has the highest market share?
The countries covered in the video streaming software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
What Does The Video Streaming Software Market Report 2025 Offer?
The video streaming software market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Video streaming software allows people to see videos without having to download them. The continuous transmission of video files from a server to a client is referred to as video streaming. Movies, TV shows, YouTube videos, and live-streamed content are examples of video-streamed content.
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