The Vietnam coffee market is projected to grow significantly, reaching USD 62.53 million by 2030, up from USD 36.51 million in 2023, with a CAGR of 7.99% during the forecast period (2024-2030).
Vietnam, the world’s second-largest coffee producer, is renowned for its vibrant coffee culture. With a strong presence in both Robusta and Arabica coffee production, the market is a vital contributor to the country’s economy. The influence of French colonialism in the 19th century and robust population growth have cemented coffee as a staple beverage in Vietnam. The market is characterized by affordable pricing, diverse product offerings, and increasing exports, with 90% of the coffee produced being exported as green coffee.
The Vietnam coffee market is segmented based on source, type, and process:
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By Source
Arabica
Robusta
By Type
Instant Coffee
Ground Coffee
Whole Grain
Others
By Process
Caffeinated
Decaffeinated
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Vietnam’s coffee market is largely driven by its rich agricultural base, concentrated in regions such as the Central Highlands, which boasts favorable conditions for coffee cultivation. Key urban centers like Ho Chi Minh City and Hanoi serve as hubs for the burgeoning café culture, supported by growing disposable incomes and a youthful population.
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