Overview and Scope
Virtual makeup refers to the use of augmented reality (AR) technology to digitally apply makeup to a user’s face in real time. This technology allows customers to try on makeup products virtually using a mobile device or a live camera, without the need to apply the makeup physically.
Sizing and Forecast
The virtual makeup market size has grown exponentially in recent years. It will grow from $0.74 billion in 2023 to $0.91 billion in 2024 at a compound annual growth rate (CAGR) of 23.7%. The growth in the historic period can be attributed to expansion of beauty offerings, growing significance of online for omnichannel retailers, growing transition toward a healthy lifestyle, growing financial independence among women, proliferation of social selling.
The virtual makeup market size is expected to see exponential growth in the next few years. It will grow to $2.10 billion in 2028 at a compound annual growth rate (CAGR) of 23.3%. The growth in the forecast period can be attributed to strong internet penetration, rising number of active social media users, growing digital presence and marketing, increased spending, growing demand for organic cosmetics. Major trends in the forecast period include product innovation, technological advancements, development of branding techniques, adoption of augmented reality (AR) and artificial intelligence (AI) technologies, integration of metaverse.
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Segmentation & Regional Insights
The virtual makeup market covered in this report is segmented –
1) By Type: Virtual Eye Makeup Try-on, Virtual Lips Makeup Try-on, Virtual Face Makeup Try-on
2) By Technology: Augmented Reality, Virtual Reality
3) By Application: Consumer, Cosmetics Retailer, Other Applications
Asia-Pacific was the largest region in the virtual makeup market in 2023. The regions covered in the virtual makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The strong internet penetration is expected to propel the growth of the virtual makeup market going forward. The internet is a global network of billions of computers and other electronic devices that allows access to a vast amount of information, communication with people worldwide, and various other activities. Internet penetration is driven by a combination of socioeconomic factors, and cultural influences, with its impact extending across various aspects of modern life. High-speed internet enables seamless streaming and interaction with virtual makeup platforms, ensuring smooth and immersive experiences for users trying on different makeup looks in real-time. For instance, in November 2022, according to a report published by the International Telecommunication Union, a Switzerland-based specialized agency, approximately 5.3 billion individuals, constituting 66 percent of the global population, are estimated to be using the internet in 2022. This represents a growth rate of 6.1 percent compared to the previous year. Therefore, the strong internet penetration is driving the growth of the virtual makeup market.
Key Industry Players
Major companies operating in the virtual makeup market are Target Corp, LVMH Moët Hennessy – Louis Vuitton, L’Oreal SA, Estee Lauder Companies Inc., Chanel SA, Ulta Beauty Inc., Clinique Laboratories LLC, Mary Kay Inc., Revlon Consumer Products Corporation, Benefit Cosmetics LLC, bareMinerals, NYX Professional Makeup, Elf Cosmetics, Urban Decay Cosmetics, Meitu Inc., Lancôme, Charlotte Tilbury Ltd., Maybelline New York LLC., Too Faced Cosmetics, Laura Mercier Cosmetics, NARS Cosmetics, Smashbox Beauty Cosmetics Inc., Iredale Cosmetics Inc., Perfect Corp, Purity Cosmetics Inc., CoverGirl, Visage Technologies AB, Nudestix Inc., Bobbi Brown Professional Cosmetics Inc., MAC Cosmetics Inc.
The virtual makeup market report table of contents includes:
1. Executive Summary
2. Virtual Makeup Market Characteristics
3. Virtual Makeup Market Trends And Strategies
4. Virtual Makeup Market – Macro Economic Scenario
5. Global Virtual Makeup Market Size and Growth
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31. Virtual Makeup Market Other Major And Innovative Companies
32. Global Virtual Makeup Market Competitive Benchmarking
33. Global Virtual Makeup Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Virtual Makeup Market
35. Virtual Makeup Market Future Outlook and Potential Analysis
36.Appendix
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