The Business Research Company’s report on the Virtual Production Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
Which emerging drivers are set to accelerate the growth of the virtual production market further?
Rising demand for visual effects in movie production across the globe is expected to propel the growth of the virtual production market going forward. Visual effects (VFX) are an imagery modification used to describe visuals created, modified, or augmented for any film or other moving media that does not occur during live-action filming. Visual effects (VFX) enable creators to envision content through virtual production, allowing them to build their concepts earlier. For instance, in June 2024, according to the report published by UK Screen Alliance, a UK-based trade body, out of the £4.2 billion ($4.53 billion) allocated through the UK’s four film and TV tax incentives, £363.5 million ($392.39 million) (8.5%) is dedicated to visual effects (VFX). Additionally, £346.5 million ($374.04 million) is spent on VFX in genres not benefiting from tax relief, such as advertising. Collectively, VFX contributes £1.6 billion ($1.72 bikkion) to the UK economy in gross value added (GVA) annually. Therefore, increasing demand for visual effects in movie production will drive the virtual production market.
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What are the key factors influencing the forecasted market size of the virtual production industry?
The virtual production market size has grown rapidly in recent years. It will grow from $2.86 billion in 2024 to $3.3 billion in 2025 at a compound annual growth rate (CAGR) of 15.4%. The growth in the historic period can be attributed to increasing use of virtual production in the film industry, expansion of the gaming industry, integration of machine learning and deep learning into virtual production, demand for realism.
The virtual production market size is expected to see rapid growth in the next few years. It will grow to $6.77 billion in 2029 at a compound annual growth rate (CAGR) of 19.7%. The growth in the forecast period can be attributed to rising visual effects and computer-generated graphics, increased use of virtual production for live events and concerts, adoption of virtual production in the automotive and aerospace industries, expanded content creation, rise in streaming platforms. Major trends in the forecast period include technological advancements, development of new virtual production technologies and solutions, integration of artificial intelligence (AI) and machine learning (ML), blockchain in content creation.
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Who are the leading competitors in the virtual production market?
Major companies operating in the virtual production market include Sony Group Corporation, NVIDIA Corporation, Adobe Inc., Epic Games Inc., Autodesk Inc., Technicolor SA, Arashi Vision Inc., Unity Software Inc., Pixar Animation Studios, ARRI Aktiengesellschaft, Double Negative Visual Effects, Perforce Software Inc., HTC Corporation, Mo-Sys Engineering Ltd., The Third Floor Inc., FuseFX Inc., Vicon Motion Systems Ltd., SideFX, Pixotope Technologies AG, SolidAnim Ltd., TILTLABS Inc., Fabric Engine Inc., HumanEyes Technologies Ltd., Lightcraft Technology Ltd., 360Rize Inc., 80six Ltd., Zero Density Ltd., Boris FX Inc., TREE Digital Studio Inc., VIVE Mars CamTrack, Panocam3d.com, Wcta Fx Ltd., Golaem, MocapX Inc.
Which emerging trends are set to transform the virtual production market landscape?
Technological advancements are a key trend gaining popularity in the virtual production market. Major companies operating in the virtual production market are focused on developing new technological solutions to strengthen their position. For instance, in September 2023, Samsung Electronics Co., Ltd., a South Korea-based consumer electronics company, launched Wall for Virtual Production. The wall is designed to enhance the virtual production experience by offering a large and immersive workspace for creators and producers to collaborate in a virtual environment.
How do different geographies compare in terms of market share and growth potential in the virtual production market?
North America was the largest region in the virtual production market share in 2024. The regions covered in the virtual production market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Which major segments of the virtual production market are experiencing the fastest growth?
The virtual production market covered in this report is segmented –
1) By Type: Pre-Production, Production, Post-Production
2) By Offering: Hardware, Software, Services
3) By End User: Movies, TV Series, Commercial Ads, Online Videos, Other End Users
Subsegments:
1) By Pre-Production: Virtual Pre-Visualizations, Storyboarding And Planning Tools, Virtual Set Design
2) By Production: Real-Time Rendering, Motion Capture Technology, Interactive Set Environments
3) By Post-Production: Visual Effects (VFX), Editing Software, Color Grading And Finishing Tools
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How is the virtual production market defined, and what are its core characteristics?
Virtual production is a one-stage procedure that integrates physical and virtual aspects in real time utilizing a set of software tools. It is used to enable moviemakers to interactively view and explore digital scenarios in the studio.
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