Overview and Scope
VFX software refers to a category of computer programs and applications used in the creation, manipulation, and enhancement of visual effects in digital media. These software tools are designed to simulate and generate imagery or effects that may be difficult or impossible to achieve through traditional filmmaking or photography methods. The use of VFX software enhances storytelling, creates immersive environments, and adds spectacular effects.
Sizing and Forecast
The visual effects (VFX) software market size has grown rapidly in recent years. It will grow from $1.52 billion in 2023 to $1.74 billion in 2024 at a compound annual growth rate (CAGR) of 14.3%. The growth in the historic period can be attributed to an increased demand for visual effects in entertainment, globalization of film production, increasing budgets for films, emergence of streaming platforms.
The visual effects (VFX) software market size is expected to see rapid growth in the next few years. It will grow to $2.9 billion in 2028 at a compound annual growth rate (CAGR) of 13.8%. The growth in the forecast period can be attributed to increasing demand for 3d content creation tools, integration of vfx in live events, expansion of e-sports and live streaming, focus on sustainability and green production. Major trends in the forecast period include integration of ai and machine learning, cloud-based rendering solutions, real-time collaboration tools, cross-platform integration, focus on diversity and inclusion.
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Segmentation & Regional Insights
The visual effects (VFX) software market covered in this report is segmented –
1) By Offering: Software, Services
2) By Operating System: Windows, Linux, Mac OS, Other Operating Systems
3) By Deployment Mode: On-Premise, Cloud
4) By Application: Feature Film, Advertising, Gaming, Music Video, Short Film, Web Series, Episodic, Other Applications
North America was the largest region in the visual effects (VFX) software market in 2023. The regions covered in the visual effects (VFX) software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rise in popularity of digital video content platforms is expected to propel the growth of the visual effects (VFX) software market going forward. Digital video content platforms refer to online platforms that enable users to create, upload, share, and consume video content over the internet. The demand for digital video content platforms is due to various factors such as monetization opportunities, shifting consumer behavior, and personalization. The integration of VFX (Visual Effects) software in digital video content platforms enhances the quality, creativity, visual appeal, and marketability of the content by contributing to high production value, and interactive video content. For instance, in 2021, according to Wyzowl, a UK-based digital video production company, in 2023, 91% of businesses incorporated digital video into their marketing strategies, up from 86% in 2022. Therefore, the rise in popularity of digital video content platforms is driving the growth of the visual effects (VFX) software market.
Key Industry Players
Major companies operating in the visual effects (VFX) software market are Apple Inc., E-on Software, Adobe Inc., Autodesk Inc., Framestore Limited, DNEG Limited, Avid Technology Inc., Blackmagic Design Pty Ltd., Chaos Software, NewTek Inc., Pixar Animation Studios, The Foundry Visionmongers, iToo Software, Side Effects Software Inc., Maxon Computer GmbH, Next Limit Technologies S.L., Artlist UK Limited, Red Giant Software, Isotropix SAS, Greyscalegorilla Inc., BORIS FX INC., Fxhome Ltd., The Pixel Farm Limited, Laubwerk GmbH
The visual effects (vfx) software market report table of contents includes:
1. Executive Summary
2. Visual Effects (VFX) Software Market Characteristics
3. Visual Effects (VFX) Software Market Trends And Strategies
4. Visual Effects (VFX) Software Market – Macro Economic Scenario
5. Global Visual Effects (VFX) Software Market Size and Growth
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31. Visual Effects (VFX) Software Market Other Major And Innovative Companies
32. Global Visual Effects (VFX) Software Market Competitive Benchmarking
33. Global Visual Effects (VFX) Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Visual Effects (VFX) Software Market
35. Visual Effects (VFX) Software Market Future Outlook and Potential Analysis
36.Appendix
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