The Business Research Company’s report on the Web Analytics Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the primary drivers fueling the growth of the web analytics market in recent years?
The growing demand for online shopping trends is significantly driving the growth of the web analytics market. Web analytics plays a crucial role in providing personalized product recommendations and identifying the shopping trends of the users and also helps marketers run successful marketing campaigns. For instance, in August 2024, according to The United States Census Bureau, a US-based government agency, in the second quarter of 2024, e-commerce sales saw a 6.6 percent increase compared to the second quarter of 2023, while total retail sales rose by 1.9 percent during the same timeframe. Web analytics is more important as online shopping trends grow, which allows businesses or marketers to learn more about their customers. Therefore, the growing demand for online shopping trends drives the market for web analytics.
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What is the projected market size of the web analytics industry, and how is it expected to grow?
The web analytics market size has grown rapidly in recent years. It will grow from $7.54 billion in 2024 to $8.89 billion in 2025 at a compound annual growth rate (CAGR) of 17.9%. The growth in the historic period can be attributed to increasing online presence, globalization of businesses, e-commerce boom, data-driven decision-making, rise of mobile usage.
The web analytics market size is expected to see exponential growth in the next few years. It will grow to $20.2 billion in 2029 at a compound annual growth rate (CAGR) of 22.8%. The growth in the forecast period can be attributed to emphasis on privacy, cross-channel integration, personalization and customer experience, real-time analytics, emergence of new platforms. Major trends in the forecast period include cybersecurity concerns, AI and machine learning integration, technological advancements, advanced analytics techniques, privacy and compliance concerns.
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Who are the key players driving competition in the web analytics market?
Major companies operating in the web analytics market include Google LLC, Microsoft Inc., Facebook Inc., FullStory Inc., IBM Corporation, Adobe Inc., Yandex N.V., Yahoo Inc., Splunk Inc., Teradata Corporation, Tableau Software Inc., Dynatrace LLC, New Relic Inc., MicroStrategy Incorporated, comScore Inc., Hootsuite Inc., SimilarWeb Ltd., Quantcast Corp, Heap Inc., WebEngage Technologies Pvt Ltd., Webtrends Inc., ClickTale Ltd., Piwik PRO Sp. z o.o., Mixpanel Inc., Hotjar Ltd., Kissmetrics Co, Mouseflow ApS, Crazy Egg Inc., Lucky Orange LLC, Woopra Inc., Applied Technologies Internet, Clicky Innovation Pvt Ltd., StatCounter Global Stats
What key trends are expected to drive the water transport market during the forecast period?
Technological advancement is the key trend gaining popularity in the web analytics market. The key players in the web analytics sector are focusing on providing more technologically advanced web analytics solutions or services to strengthen their position in the market. For instance, in 2022, Amplitude, Inc., the digital optimization company, launched new and improved integrations across the technology stack to enable organizations to unify, analyze, and act on customer data. Amplitude now integrates with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Manager, and MailChimp, and improved integration with HubSpot. Customers can import data into Amplitude and create customized marketing campaigns because of the new set of integrations.
Which key geographies are driving the growth of the web analytics market?
North America was the largest region in the web analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the web analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What are the key segments driving growth in the web analytics market?
The web analytics market covered in this report is segmented –
1) By Organization: Large Enterprises, Small And Medium Enterprises
2) By Application: Online marketing, Email marketing, Social Media Management
3) By End User: Retail, Manufacturing, Information Technology, Other End Users
Subsegments:
1) By Large Enterprises: E-commerce Companies, Multinational Corporations, Large Retail Chains
2) By Small And Medium Enterprises (SMEs): Local Businesses, Startups, Regional Retailers
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What defines the structure and scope of the web analytics market?
Web analytics is the process of studying website visitors’ behavior. To assess web activity, including the use of a website and its elements, such as webpages, photos, and videos, this requires tracking, evaluating, and reporting data. Web analytics may gather information on traffic origins, referring websites, page views, paths travelled, and conversion rates. It can help to improve the performance of the website by highlighting how users interact with data.
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