What are the latest figures on the web content, search portals and social media market’s size and projected CAGR?
The web content, search portals and social media market size has grown rapidly in recent years. It will grow from $857.82 billion in 2024 to $981.32 billion in 2025 at a compound annual growth rate (CAGR) of 14.4%. The growth in the historic period can be attributed to internet penetration, mobile adoption, social media adoption, content creation and sharing.
The web content, search portals and social media market size is expected to see rapid growth in the next few years. It will grow to $1609.25 billion in 2029 at a compound annual growth rate (CAGR) of 13.2%. The growth in the forecast period can be attributed to e-commerce integration, emerging markets, environmental and ethical considerations, content personalization, video content. Major trends in the forecast period include electrification and lightweighting, advanced materials, additive manufacturing, digitalization and connectivity, collaboration and partnerships,.
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Which Market drivers have played a significant role in driving the web content, search portals and social media market?
Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, SEO services, and social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets lead to an increase in the consumption of digital content For instance, in November 2022, according to the International Telecommunication Union, a Switzerland-based UN body in charge of a multitude of areas, including communication and technological advancements, 73% of people aged 10 and above possess a smartphone in 2022, which is 7% greater than the share of the population that uses the Internet, eventually driving the revenues of web content, search portals and social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the web content, search portals, SEO services, and social media market.
What are the key segments within the web content, search portals and social media market?
The web content, search portals and social media market covered in this report is segmented –
1) By Type: Social Media, Internet Search Portals, Digital Publishing And Content Streaming, Search Engine Optimization Services
2) By Deployment Mode: On-premises, Cloud
3) By Organization Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs)
Subsegments:
1) By Social Media: Social Networking Platforms, Microblogging Platforms, Video-Sharing Platforms, Photo-Sharing Platforms, Messaging Platforms With Social Features
2) By Internet Search Portals: General Search Engines, Specialized Search Engines, Regional Or Niche Search Portals
3) By Digital Publishing And Content Streaming: E-Books And Online Periodicals, News Platforms And Online Magazines, Audio Streaming Platforms, Video Streaming Platforms, Podcasting Platforms
4) By Search Engine Optimization (SEO) Services: On-Page SEO Services, Off-Page SEO Services, Technical SEO Services, Local SEO Services, E-Commerce SEO Services
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Which key players are shaping the web content, search portals and social media market?
Major companies operating in the web content, search portals and social media market include Google LLC, Facebook Inc., Tencent Holdings Limited, Baidu Inc., Netflix Inc., Twitter Inc., LinkedIn Corporation, Reddit Inc., Pinterest Inc., Snap Inc., TikTok Inc., YouTube LLC, Instagram LLC, WhatsApp Inc., Tencent Holdings Limited, LINE Corporation, Viber Media S.à r.l., Telegram Messenger LLP, Tumblr Inc., Flickr Inc., Vimeo LLC, SoundCloud Limited, Spotify AB, Pandora Media LLC, iHeartMedia Inc., Apple Inc., Amazon.com Inc., Tidal Music AS, Deezer SA, Shazam Entertainment Limited.
How will evolving trends contribute to the growth of the web content, search portals and social media market?
Companies in the digital publishing and content streaming market are developing progressive web applications (PWAs) to drive user engagement and revenues. PWAs are applications within a web browser, displayed as a website. PWAs enable developers to develop a single app that can work across all platforms and devices, leading to significant savings in the time and effort taken for app development. PWAs help web content publishing companies to maximize reach, increase the level of user engagement, and provide a unified customer experience. For example, Flutter, supported and developed by Google, is the latest framework used for developing mobile applications for operating systems such as iOS and Android. PWAs developed by Washington Post, an American news publishing company, have resulted in increasing the rate of user engagement by as much as five times.
What are the major regional insights for the web content, search portals and social media market, and which region holds the top position?
Asia-Pacific was the largest region in the web content, search portals, and social media market in 2023. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the web content, search portals, SEO services, and social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Does The Web Content, Search Portals And Social Media Market Report 2025 Offer?
The web content, search portals and social media market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Web content refers to the written, visual, or auditory material that users encounter while using websites. A search portal refers to a web directory, a search tool, and other helpful functions such as file storage, gaming, email, and ecommerce directories. Social media is a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks.
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