Overview and Scope
Web content refers to the written, visual, or auditory material that users encounter while using websites. A search portal refers to a web directory, a search tool, and other helpful functions such as file storage, gaming, email, and ecommerce directories. Social media is a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks.
Sizing and Forecast
The web content, search portals and social media market size has grown rapidly in recent years. It will grow from <b>$739.6 billion in 2023 to $848.3 billion in 2024 at a compound annual growth rate (CAGR) of 14.7%. </b> The growth in the historic period can be attributed to internet penetration, mobile adoption, social media adoption, content creation and sharing.
The web content, search portals and social media market size is expected to see rapid growth in the next few years. It will grow to <b>$1427.81 billion in 2028 at a compound annual growth rate (CAGR) of 13.9%. </b> The growth in the forecast period can be attributed to e-commerce integration, emerging markets, environmental and ethical considerations, content personalization, video content. Major trends in the forecast period include electrification and lightweighting, advanced materials, additive manufacturing, digitalization and connectivity, collaboration and partnerships, .
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Segmentation & Regional Insights
The web content, search portals and social media market covered in this report is segmented –
1) By Type: Social Media, Internet Search Portals, Digital Publishing And Content Streaming, Search Engine Optimization Services
2) By Deployment Mode: On-premises, Cloud
3) By Organization Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs)
Subsegments Covered: Social Media Advertisement, Social Media Subscription Content Streaming, Digital Publishing, Agencies SEO Services, Freelancer SEO Services
<b>Asia-Pacific</b> was the largest region in the web content, search portals, and social media market in 2023. <b>Middle East</b> is expected to be the fastest growing region in the forecast period. The regions covered in the web content, search portals, SEO services, and social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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Major Driver Impacting Market Growth
Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, SEO services, and social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets lead to an increase in the consumption of digital content For instance, in November 2022, according to the International Telecommunication Union, a Switzerland-based UN body in charge of a multitude of areas, including communication and technological advancements, 73% of people aged 10 and above possess a smartphone in 2022, which is 7% greater than the share of the population that uses the Internet, eventually driving the revenues of web content, search portals and social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the web content, search portals, SEO services, and social media market.
Key Industry Players
Major companies operating in the web content, search portals and social media market include <b> Google LLC, Facebook Inc., Tencent Holdings Limited, Baidu Inc., Netflix Inc., Twitter Inc., LinkedIn Corporation, Reddit Inc., Pinterest Inc., Snap Inc., TikTok Inc., YouTube LLC, Instagram LLC, WhatsApp Inc., Tencent Holdings Limited, LINE Corporation, Viber Media S.à r.l., Telegram Messenger LLP, Tumblr Inc., Flickr Inc., Vimeo LLC, SoundCloud Limited, Spotify AB, Pandora Media LLC, iHeartMedia Inc., Apple Inc., Amazon.com Inc., Tidal Music AS, Deezer SA, Shazam Entertainment Limited.</b>
The web content, search portals and social media market report table of contents includes:
1. Executive Summary
2.Web Content, Search Portals And Social Media Market Characteristics
3.Web Content, Search Portals And Social Media Market Trends And Strategies
4.Web Content, Search Portals And Social Media Market analysis
5.Web Content, Search Portals And Social Media Market Size And Growth
6.Web Content, Search Portals And Social Media Segmentation
7.Web Content, Search Portals And Social Media Regional And Country Analysis
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27.Web Content, Search Portals And Social Media Competitive Landscape And Company Profiles
28.Web Content, Search Portals And Social Media Key Mergers And Acquisitions
29.Web Content, Search Portals And Social Media Future Outlook and Potential Analysis
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