How has the wellness tourism market evolved, and where is it heading next?
The wellness tourism market size has grown strongly in recent years. It will grow from $895.09 billion in 2024 to $978.14 billion in 2025 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to increasing tourist spending on cultural and sports tourism, strong economic growth in emerging markets, rising disposable income, aging population and early retirement and rapid urbanization.
The wellness tourism market size is expected to see strong growth in the next few years. It will grow to $1411.62 billion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to increasing tourist spending on cultural and sports tourism, strong economic growth in emerging markets, rising disposable income, aging population and early retirement and rapid urbanization. Major trends in the forecast period include increasing tourist spending on cultural and sports tourism, strong economic growth in emerging markets, rising disposable income, aging population and early retirement and rapid urbanization.
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How have varous drivers impacted the growth of the wellness tourism market?
The increase in tourist spending on cultural and sports tourism is expected to propel the growth of the wellness tourism market going forward. Sports tourism refers to travel that involves both observing and participating in a sporting event while staying in the tourist’s usual environment. Cultural and sports tourism is a part of wellness tourism, which helps in promoting health and well-being. For instance, in July 2024, according to the Office for National Statistics, a UK-based Government department, in the first quarter of 2024 (January to March), overseas visitors made approximately 8.7 million trips to Great Britain, contributing an estimated £5.5 billion to the economy. Meanwhile, residents of Great Britain took about 16.7 million trips abroad during the same period, spending an estimated £10.1 billion. Therefore, increasing tourist spending is driving the growth of the wellness tourism market.
What are the primary segments of the wellness tourism market?
The wellness tourism market covered in this report is segmented –
1) By Service Type: Transport, Lodging, Food And Beverage, Shopping, Activities and Excursions, Other Services
2) By Travellers: Primary, Secondary
3) By Location: Domestic, International
Subsegments:
1) By Transport: Airport Transfers, Local Transportation Services, Lodging
2) By Wellness: Spas and Retreats, Wellness Hotels
3) By Food and Beverage: Healthy Dining Options, Nutritional Consulting, Specialty Diet Programs
4) By Shopping: Wellness Products, Organic and Health Food Stores
5) By Activities: Yoga and Meditation Classes, Outdoor Activities (hiking, biking), Wellness Workshops And Retreats
6) By Other Services: Spa Treatments, Fitness Programs, Holistic Therapies
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Which firms are leading the wellness tourism market?
Major companies operating in the wellness tourism market include Hilton Worldwide, Marriott International Inc, Four Seasons Hotels Ltd, Accor S.A, Hyatt Hotels Corporation, Intercontinental Hotels Group, Radisson Hotel Group, Rosewood Hotels & Resorts, Omni Hotels & Resorts, Canyon Ranch, Shanghai Lemen Business International Travel Service Co Ltd, Sangha Retreat, China Tourism, Culture Investment Group Co Ltd, Healing Holidays, Aman Resorts, The Healthy Holiday Company, Fit Reisen Group, Karma Group, Akasha Wellness Retreat, Miraval Group, Alma Health & Spa, Idoctours, The Wellness Travel Expert, Cal A Vie Health Spa, Vacayou, Alchemy Wellness Resorts, Clinique La Prairie, Braemar Hotels & Resorts, Osthoff Resort, Bajos Del Toro, Tambo Del Inka, Tierra Patagonia, Nannai Resort & Spa, Nayara Resort, Amaala, Travocure, Siro Wellness And Fitness Resorts, Six Senses Zighy Bay, Wellcube, Zulal Wellness Resort, Wesgro, Belmond Mount Nelson, Taj Cape Town, Santé Wellness Retreat & Spa, Aha Hotel & Game Lodge Group, The Hydro In Stellenbosch
How will industry trends affect the trajectory of the wellness tourism market?
Major companies operating in the wellness tourism market are focusing on developing innovative solutions, such as personalized wellness experiences to enhance customer satisfaction and engagement. Personalized wellness experiences refer to tailored health and wellness programs designed to meet the individual needs and preferences of travelers. For instance, in October 2023, Hyatt Hotels Corporation, a US-based hospitality company, announced the launch of its Wellbeing Collective, a new initiative aimed at enhancing the wellness experience for guests across its properties. This program integrates a variety of wellness offerings, including fitness classes, nutritious dining options, and personalized wellness plans. Additionally, the Wellbeing Collective emphasizes partnerships with local wellness experts to provide unique experiences tailored to individual guest needs. This initiative reflects Hyatt’s commitment to promoting health and wellness in the hospitality industry. Therefore, the launch of the Wellbeing Collective highlights the growing importance of wellness in travel, catering to the increasing demand for holistic and health-focused experiences among travelers.
Which geographic trends are shaping the wellness tourism market, and which region has the highest market share?
The countries covered in the wellness tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
What Does The Wellness Tourism Market Report 2025 Offer?
The wellness tourism market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Wellness tourism is tourism that is associated with the pursuit of maintaining or enhancing one’s personal wellbeing. Wellness tourism is used to promote health and well-being through psychological, physical, or spiritual activities.
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