The Whisky Global Market Report 2023, provides comprehensive information on the whisky market across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten year historic period – 2010-2021, and a ten year forecast period – 2023-2032.
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As per The Business Research Company’s Whisky Global Market Report 2023, the market size is expected to grow from $60.40 billion in 2022 to $3.10 billion in 2023 at a compound annual growth rate (CAGR) of 4.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global whisky market size is expected to reach $73.30 billion in 2027 at a CAGR of 3.8%.
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Product innovation is a key trend gaining popularity in the whisky market. Major companies operating in the whisky market are introducing new innovative products to sustain their position in the market. Innovation is key to attracting new drinkers to the whisky category, especially younger consumers. For instance, in October 2022, Allied Blenders and Distillers Ltd., an India-based alcohol company, launched two innovative whiskies, Srishti Premium Whisky, and Sterling Reserve B7 Whisky Cola Mix. Srishti Premium Whisky is a blend of rare scotch malts paired with fine Indian grain spirits and its unique addition of curcumin. Sterling Reserve B7 Whisky Cola Mix is the award-winning whisky blend infused with cola to add a zing to every drinking occasion.
The whisky market is segmented:
1) By Type: Alcoholic Whisky, Non- Alcoholic Whisky
2) By Flavour: Unflavored, Flavored
3) By Sales Channel: B2B (business-to-business), B2C (business-to-consumer)
North America was the largest region in the whisky market in 2022.
The table of contents in TBRC’s whisky market report includes:
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The Business Research Company is a market intelligence firm that pioneers in market, company, and consumer research. TBRC’s specialist consultants are located globally and are experts in a wide range of industries that include healthcare, manufacturing, financial services, chemicals, and technology. The firm has offices located in the UK, the US, and India, along with a network of proficient researchers in 28 countries. Through the report businesses can gain a thorough understanding of the market’s size, growth rate, major drivers and leading players.
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