What is the present valuation and projected CAGR of the whisky market?
The whiskey market size has grown steadily in recent years. It will grow from $68.37 billion in 2024 to $71.66 billion in 2025 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to cultural and lifestyle trends, globalization and international trade, premiumization and luxury branding, craftsmanship and tradition, innovation in flavors and blends.
The whiskey market size is expected to see steady growth in the next few years. It will grow to $85.62 billion in 2029 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to emerging markets and rising middle class, e-commerce and digital marketing, exploration of new ingredients, environmental sustainability practices, rising interest in collectibles and limited editions. Major trends in the forecast period include blurred lines with other spirit categories, limited edition releases and collectibles, cask strength and non-chill filtering preferences, e-commerce and direct-to-consumer sales, cultural and heritage storytelling.
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What key drivers have fueled the whisky market’s development over the years?
The increasing whisky consumption is expected to propel the growth of the whisky market going forward. Whisky has been consumed for its health benefits, rich flavor, and cultural significance. Whisky has numerous health benefits, including lowering the risk of heart disease, stroke, and cancer, and it also contains antioxidants that aid in the fight against free radicals. Drinking whisky can also improve cognitive function, aid digestion, and reduce stress. Furthermore, whisky is low in carbohydrates and can be an excellent choice for those on a low-carb diet. For instance, in March 2023, according to a report by the Distilled Spirits Council of the United States, a US-based national trade association, American Whisky exports increased by 32% to $1.28 billion in 2021. Therefore, increasing whisky consumption drives the whiskey market.
What is the segmentation for the whisky market?
The whisky market covered in this report is segmented –
1) By Type: Alcoholic Whisky, Non- Alcoholic Whisky
2) By Flavor: Unflavored, Flavored
3) By Sales Channel: B2B (business-to-business), B2C (business-to-consumer)
Subsegments:
1) By Alcoholic Whisky: Scotch Whisky, Irish Whiskey, American Whiskey, Canadian Whisky, Japanese Whisky, Single Malt Whisky, Blended Whisky
2) By Non-Alcoholic Whisky: Whisky-Flavored Non-Alcoholic Beverages, Alcohol-Free Whisky Alternatives, Whisky-Infused Soft Drinks
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Who are the most influential companies in the whisky market?
Major companies operating in the whisky market include Diageo plc, Bacardi Limited, William Grant & Sons Ltd., The Edrington Group Limited, Beam Suntory Inc., Brown–Forman Corporation, Whyte & Mackay Limited, Inver House Distillers Limited, LVMH Moët Hennessy Louis Vuitton SE, Loch Lomond Distillery Company Limited, Asahi Group Holdings Ltd., Pernod Ricard SA, La Martiniquaise Co., Belvedere SA, Allied Blenders and Distillers Pvt Ltd., Red Brick Brewing Company LLC, Suntory Beverage & Food Limited, Constellation Brands Inc., Heaven Hill Distilleries Inc., Canadian Mist Distillery Ltd., Forty Creek Distillery Ltd., Glenora Distillers International Ltd., Hood River Distillers Inc., Pemberton Distillery Inc., Corby Distilleries Limited, Sazerac Company Inc., Tomintoul Distillery Ltd., Tormore Grain Scotch Whisky, The English Whisky Co. Ltd., Sacred Spirits Company Ltd., Bimber Distillery Ltd., East London Liquor Company Limited, Cotswolds Distillery Ltd., The Lakes Whiskymakers Ltd., Oxford Rye Whisky Ltd., Ole Smoky Distillery LLC, McCormick Distilling Company, Clifford Distilling LLC, Archie Rose Distilling Co. Pty Ltd., Hellyers Road Distillery Pty Ltd., Hoochery Distillery Pty Ltd., Lark Distillery Pty Ltd., Timboon Railway Shed Distillery Pty Ltd., Kirin Holdings Company Limited
What are the top industry trends projected to impact the whisky market?
Product innovation is a key trend gaining popularity in the whisky market. Major companies operating in the whisky market are introducing new innovative products to sustain their position in the market. Innovation is key to attracting new drinkers to the whisky category, especially younger consumers. For instance, in October 2022, Allied Blenders and Distillers Ltd., an India-based alcohol company, launched two innovative whiskies, Srishti Premium Whisky, and Sterling Reserve B7 Whisky Cola Mix. Srishti Premium Whisky is a blend of rare scotch malts paired with fine Indian grain spirits and its unique addition of curcumin. Sterling Reserve B7 Whisky Cola Mix is the award-winning whisky blend infused with cola to add a zing to every drinking occasion.
How do regional factors impact the whisky market, and which region is the largest contributor?
North America was the largest region in the whisky market in 2024. The regions covered in the whisky market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
What Does The Whisky Market Report 2025 Offer?
The whisky market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Whisky is an alcoholic beverage made by fermenting malted rye, barley, corn, or wheat grain mash. This is created by processing, malting, fermentation, distillation, and barrel maturation. It is distilled all over the world and is frequently aged in oak barrels before being enjoyed as a modern and recreational beverage.
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