At what pace is the women’s digital health market growing, and what is its estimated value?
The women’s digital health market size has grown exponentially in recent years. It will grow from $3.65 billion in 2024 to $4.38 billion in 2025 at a compound annual growth rate (CAGR) of 20.1%. The growth in the historic period can be attributed to strong economic growth in emerging markets, increasing penetration of smartphones, increased healthcare spending, and rising demand for pregnancy and fertility monitoring.
The women’s digital health market size is expected to see exponential growth in the next few years. It will grow to $9.5 billion in 2029 at a compound annual growth rate (CAGR) of 21.3%. The growth in the forecast period can be attributed to increasing use of digital health solutions, rising chronic diseases among women, increase in preventive healthcare practices, and rapid urbanization. Major trends in the forecast period include focusing on artificial intelligence (ai) to provide reliable services to their customers and to strengthen their market position, focusing on launching new women’s healthcare programs to provide digital services in the market, focusing on offering new healthcare mobile apps to provide reliable services to their customers and focusing on increasing their investments to expand their product portfolio and drive revenues.
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Which Market drivers have played a significant role in driving the women’s digital health market?
The rise in smartphone penetration is expected to propel the growth of women’s digital health going forward. Smartphone penetration refers to the percentage of the population that owns and uses smartphones. Smartphone apps have become a popular tool for women’s health, providing access to a wide range of health information, from tracking menstrual cycles to managing pregnancy and fertility. With the increasing use of mobile devices, women can now easily access health information and resources at their fingertips, which has led to a more proactive approach to managing their health. For instance, In March 2022, according to the article published by We Are Social, a US-based socially-led creative agency, there are 5.22 billion mobile users worldwide, and this represents 66% of the world’s population. Furthermore, in April 2022, according to Catch Connect, an Australia-based mobile plans provider, 79.60% of the total population in Australia used a smartphone. Currently, the number of smartphone users is predicted to reach 2.8 million by 2022. Therefore, the rise in smartphone penetration drives the growth of women’s digital health.
What are the key segments within the women’s digital health market?
The women’s digital health market covered in this report is segmented –
1) By Type: Mobile Apps, Wearable Devices, Diagnostic Tools, Other Types Consumable, Instruments, Services
2) By Component: Software, Services, Hardware
3) By Application: Reproductive Health, General Healthcare, Wellness, Pregnancy, Nursing Care, Pelvic Care
Subsegments:
1) By Mobile Apps: Health and Fitness Apps, Menstrual Tracking Apps, Mental Health Apps, Pregnancy And Parenting Apps
2) By Wearable Devices: Fitness Trackers, Smartwatches, Health Monitoring Devices
3) By Diagnostic Tools: At-home Testing Kits, Telehealth Platforms for Diagnostics, Remote Monitoring Tools
4) By Other Types Consumable: Health Supplements, Wellness Products, Personal Care Products
5) By Instruments: Health Monitoring Devices, Diagnostic Tools
6) Services: Telemedicine Services, Health Coaching Platforms, Educational Services
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Which key players are shaping the women’s digital health market?
Major companies operating in the women’s digital health market include Flo Health Inc, Garmin Ltd, Natural Cycles, Nuvo, Elvie,Advantia Health, Bellabeat, Clue by Biowink, MobileODT Ltd., Glow, Pristyn Care, Celes Care, Veera Health, curara, Beijing Amcare Medical Management Co Ltd, Ping An Good Doctor, Jianke, Biowink GmbH, Ava AG, Babylon Health, Hims & Hers Health, Inc, The Women’s Wellness Centre, Elara Health, myGynaeDoc, Maven Clinic, Kindbody, Allara Health, Tia, BioMilq, Oula, Elvie, 1DOC3, doc-doc, Hera Med Ltd, Vezeeta, Altibbi, Okadoc, Health at Hand, DabaDoc, Meddy, Healthigo, Flying Doctors, bimaAFYA
Which transformative trends will shape the women’s digital health market landscape?
Major companies operating in the women’s digital health market are focused on providing technologically advanced solutions, such as the digital health passport initiative to enhance access to personalized healthcare. The digital health passport initiative refers to a digital platform designed to allow individuals to manage and share their health information securely and efficiently. For instance, in July 2024, Algorand, a Singapore-based foundation, and the Self-Employed Women’s Association (SEWA) launched a Digital Health Passport initiative to enhance healthcare access for women in the informal economy. This initiative, part of Algorand’s AlgoBharat effort in India, utilizes blockchain technology to create secure, tamper-proof records of women’s health credentials. Women can access their digital health passports through SEWA Shakti Kendras, which will provide support in navigating health services and enrolling in programs like Ayushman Bharat.
How do regional factors impact the women’s digital health market, and which region is the largest contributor?
The countries covered in the women’s digital health market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
What Does The Women’s Digital Health Market Report 2025 Offer?
The women’s digital health market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Women’s digital health refers to the use of digital technologies to address the unique health needs and concerns of women. These technologies aim to improve access to healthcare, empower women to take control of their health and provide personalized care.
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