Overview and Scope
Customer success platforms are software platforms designed to provide a unified, 360-degree picture of the customer data, pulled and combined from outer applications like email, customer relationship management (CRM) administrations, live talk, and client care tickets. Customer success platforms are used by businesses to improve customer experiences and boost customer lifetime value, thereby ensuring customer satisfaction and better retention.
Sizing and Forecast
The customer success platforms market size has grown exponentially in recent years. It will grow from $2.07 billion in 2023 to $2.5 billion in 2024 at a compound annual growth rate (CAGR) of 20.9%. The growth in the historic period can be attributed to business growth and expansion, collaboration across departments, adoption in diverse industries, focus on customer lifetime value (clv).
The customer success platforms market size is expected to see exponential growth in the next few years. It will grow to $5.48 billion in 2028 at a compound annual growth rate (CAGR) of 21.7%. The growth in the forecast period can be attributed to expansion of subscription economy, enhanced customer experience (cx), data-centric approaches, remote work and digital transformation, outcome-based customer success metrics.. Major trends in the forecast period include focus on customer-centric strategies, saas and subscription-based models, data-driven customer insights, personalization and segmentation, integration with crm systems.
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Segmentation & Regional Insights
The customer success platforms market covered in this report is segmented –
1) By Component: Platforms, Services
2) By Deployment Mode: Cloud, On-Premises
3) By Organization Size: SMEs, Large Enterprises
4) By Application: Sales And Marketing Optimization, Reporting And Analytics, Customer Segmentation, Risk and Compliance Management, Customer Service, Customer Onboarding, Other Applications
5) By End-user: BFSI, Retail And e-Commerce, Transportation And Logistics, Healthcare, Telecom And IT, Government And Public Sector, Other End-Users
North America was the largest region in the customer success platforms market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer success platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising adoption of cloud-based solutions is expected to propel the growth of the customer success platform market going forward. Cloud-hosted software and services can be accessed and used through a web browser, a dedicated desktop client that connects to a desktop or mobile operating system. Organizations today are adopting cloud-based solutions such as cloud customer success platforms for the benefits they offer, including improved customer services, offer faster implementation cycles. For instance, according to data by Flexera, a US-based computer software company, in 2022, 89% of organizations adopted a multi-cloud, 80% adopted a hybrid cloud, 9% adopted a single public cloud, and 2% a single private cloud. Therefore, the rising adoption of cloud-based solutions is driving the growth of the customer success platform market.
Key Industry Players
Major companies operating in the customer success platforms market report are Gainsight Inc., Salesforce.com Inc., Totango Ltd., Strikedeck Inc., ClientSuccess LLC, ChurnZero Inc., Cisco Systems Inc., Wootric Inc., Planhat AB, CustomerSuccessBox, ZoomInfo Technologies LLC, Intercom Inc., WalkMe Ltd., Akita Software Ltd., Custify Ltd., SmartKarrot Inc., HubSpot Inc., Amity Software Inc., Natero Inc., UserIQ Inc., Catalyst Software Inc., Chorus.ai Inc., Cognism Limited, Freshworks Inc., Airtable Inc., Churn Buster LLC, CustomerGauge, Customer Success Builder, Zendesk Inc., Vitally Inc.
The customer success platforms market report table of contents includes:
1. Executive Summary
2. Customer Success Platforms Market Characteristics
3. Customer Success Platforms Market Trends And Strategies
4. Customer Success Platforms Market – Macro Economic Scenario
5. Global Customer Success Platforms Market Size and Growth
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31. Global Customer Success Platforms Market Competitive Benchmarking
32. Global Customer Success Platforms Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Customer Success Platforms Market
34. Customer Success Platforms Market Future Outlook and Potential Analysis
35. Appendix
Top Major Players:
Gainsight Inc
Salesforce.com Inc.
Strikedeck Inc
ClientSuccess LLC
ChurnZero Inc
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