Overview and Scope
Data visualization tools refer to software programs that display information visually, such as in graphs, charts, or heat maps, for data analysis. These tools facilitate working with and understanding vast amounts of data. The data visualization tools are used for the transformation of unprocessed data into knowledge, and for data presentation, transparent reporting, scalability with data integration, and data visualization in an intelligent and unique approach.
Sizing and Forecast
The data visualization tools market size has grown rapidly in recent years. It will grow from $7.77 billion in 2023 to $8.75 billion in 2024 at a compound annual growth rate (CAGR) of 12.5%. The growth in the historic period can be attributed to increased complexity of data, growing awareness of data-driven decision making, globalization of businesses, regulatory compliance, demand for real-time insights, user-friendly interfaces..
The data visualization tools market size is expected to see rapid growth in the next few years. It will grow to $13.82 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%. The growth in the forecast period can be attributed to increased focus on predictive analytics, enhanced cybersecurity visualization, customization and personalization, data democratization, focus on sustainability analytics.. Major trends in the forecast period include increased adoption of self-service bi, advancements in augmented analytics, real-time and streaming data visualization, focus on mobile-friendly visualizations, integration with data preparation tools, data governance and security features, focus on accessibility and inclusivity..
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Segmentation & Regional Insights
The data visualization tools market covered in this report is segmented –
1) By Tool: Standalone, Integrated
2) By Business Function: Marketing and Sales, Human Resources, Operations, Finance
3) By Deployment Mode: On-Premises, Cloud
4) By Organization Size: Large Enterprises, Small and Medium-Sized Enterprises (SMEs)
5) By Vertical: Banking, Financial Services And Insurance (BFSI), Government, Healthcare and Life Sciences, Retail and eCommerce, Manufacturing, Transportation and Logistics, Telecommunications and Information Technology (IT), Other Verticals
North America was the largest region in the data visualization tools market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the data visualization tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growth in big data is expected to propel the growth of the data visualization tools market. Big data is the enormous, complicated volumes of organized and unstructured data that daily inundate businesses. Sources of big data include social media, streaming data, and publicly available data. Visualization is becoming an increasingly important tool to understand the trillions of rows of data produced each day. For instance, in July 2022, according to the data published by EarthWeb, a US-based resource discovery platform, WhatsApp users made over 55 million video calls every day and sent over 65 billion messages daily, in 2020, that increased to 100 billion messages every day. Therefore, the growth in big data is driving the data visualization tools market.
Key Industry Players
Major companies operating in the data visualization tools market report are Tableau Software, SAP SE, The International Business Machines Corporation, Oracle Corporation, Microsoft Corporation, Alibaba Group Holding Limited, Alteryx Inc., Amazon Web Services Inc., Domo Inc., Dundas Data Visualization Inc., GoodData Corporation, International Business Machines Corporation, Klipfolio Inc., QlikTech International AB, Salesforce Inc., SAS Institute Inc., Sisense Inc., TIBCO Software Inc., Zegami Ltd., HeapAnalytics Inc., Looker Data Sciences Inc., Google Data Studio, SAP Lumira, MicroStrategy, Yellowfin Business Intelligence, Slemma, Zoho Corporation Pvt. Ltd., Datawrapper Gmbh, ThoughtSpot Inc., Periscope Data Inc.
The data visualization tools market report table of contents includes:
1. Executive Summary
2. Data Visualization Tools Market Characteristics
3. Data Visualization Tools Market Trends And Strategies
4. Data Visualization Tools Market – Macro Economic Scenario
5. Global Data Visualization Tools Market Size and Growth
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31. Global Data Visualization Tools Market Competitive Benchmarking
32. Global Data Visualization Tools Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Data Visualization Tools Market
34. Data Visualization Tools Market Future Outlook and Potential Analysis
35. Appendix
Top Major Players:
Tableau Software,
SAP SE,
The International Business Machines Corporation,
Oracle Corporation,
Microsoft Corporation
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