Eye Tracking Solutions Market Growth Trajectory Through 2024-2033

The Eye Tracking Solutions Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Eye Tracking Solutions Global Market Report 2024, The eye tracking solutions market size has grown exponentially in recent years. It will grow from $0.64 billion in 2023 to $0.84 billion in 2024 at a compound annual growth rate (CAGR) of 30.0%. The growth in the historic period can be attributed to celebrity endorsements, e-commerce growth, increased disposable income, social media influence, increasing aging population.

The eye tracking solutions market size is expected to see exponential growth in the next few years. It will grow to $2.17 billion in 2028 at a compound annual growth rate (CAGR) of 27.0%. The growth in the forecast period can be attributed to growing beauty consciousness, expansion of distribution channels, digital beauty solutions, innovation in formulations, influence of social media and marketing. Major trends in the forecast period include natural and organic formulations, smart beauty devices, sustainable packaging, lash health and wellness focus, gender-neutral products, advanced delivery systems.

The growing demand for ophthalmology is expected to propel the growth of the eye-tracking solutions market in the coming years. Ophthalmology is the area of medicine that studies the anatomy, function, and illnesses of the eyes. Eye tracking solutions in ophthalmology offer early diagnosis of eye problems, aid in assessing ocular motility for operations, and give vital data for measuring visual attention and cognitive skills in patients. For instance, in February 2021, according to the International Agency for the Prevention of Blindness (IAPB), a UK-based global alliance focused on eliminating avoidable blindness and promoting eye health, a 55% increase in vision loss was projected by 2050. Further, the number of individuals affected by vision loss is expected to rise from 1,106 million in 2020 to 1,758 million in 2050. Therefore, the growing demand for ophthalmology is driving the growth of the eye-tracking solutions market.

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The eye tracking solutions market covered in this report is segmented –

1) By Type: Eye Attached Tracking, Optical Tracking, Electrooculography
2) By Solution: Hardware, Software
3) By End-User Industry: Retail And Advertisement Sector, Automotive And Transportation, Media And Entertainment, Aerospace And Defense, Consumer Electronics, Other End-User Industries

Major companies operating in the eye-tracking solution market are focusing on advancements in eye tracking technology, such as shutter eye tracking camera modules, to advance Metaverse’s vision. The BSI (backside illuminated) shutter eye tracking camera module is a specific type of camera technology designed for eye-tracking applications. For instance, in January 2022, OmniVision Technologies Inc., a US-based developer of semiconductor solutions, in partnership with Tobii AB, a Sweden-based company that manufactures eye tracking devices and attention computing devices, launched the BSI global shutter eye tracking camera module. The BSI global shutter eye tracking camera module is the sector’s initial and sole eye tracking reference design, built on the superior BSI global shutter (GS) sensor series. The new solution includes OMNIVISION’s OC0TA, the smallest eye tracking camera module, and new high-performance benefits in near-infrared (NIR) and shutter efficiency. The integrated camera module featuring eye tracking considerably shortens the development time for AR, VR, and MR consumer products.

The eye tracking solutions market report table of contents includes:

1. Executive Summary
2.Eye Tracking Solutions Market Characteristics
3.Eye Tracking Solutions Market Trends And Strategies
4.Eye Tracking Solutions Market analysis
5.Eye Tracking Solutions Market Size And Growth
6.Eye Tracking Solutions Segmentation
7.Eye Tracking Solutions Regional And Country Analysis
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27.Eye Tracking Solutions Competitive Landscape And Company Profiles
28.Eye Tracking Solutions Key Mergers And Acquisitions
29.Eye Tracking Solutions Future Outlook and Potential Analysis

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