Facial Tissues Market Size, Growth Opportunities, Industry Trends And Analysis Report 2024-2033

Overview and Scope
The facial tissues refer to tissue papers or wipes or paper handkerchiefs that are thin, soft, absorbent, smooth, and disposable which are used for cleaning the face and reducing the spread of an infection or diseases as like swine flu. They serve as disposable alternatives to handkerchiefs made of cloth.

Sizing and Forecast
The facial tissues market size has grown strongly in recent years. It will grow from $11.07 billion in 2023 to $11.88 billion in 2024 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to sanitation awareness, convenience and accessibility, rise in disposable income, marketing and branding, allergies and seasonal ailments.

The facial tissues market size is expected to see strong growth in the next few years. It will grow to $15.53 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to eco-friendly and sustainable demand, rising health concerns, customization and personalization, market expansion in developing regions, evolving consumer preferences. Major trends in the forecast period include sustainable materials, anti-viral and anti-bacterial properties, designer and special edition tissues, pocket-sized packaging, smart packaging and dispensers.

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Segmentation & Regional Insights
The facial tissues market covered in this report is segmented –
1) By Type: Box Facial Tissue, Pocket Facial Tissues
2) By Applications: At Home, Away From Home
3) By Distribution Channel: Supermarkets And Hypermarkets, Departmental Stores, Convenience Stores, Online Channels, Other Distribution Channels

Asia-Pacificwas the largest region in the facial tissues market in 2023. North America was the second largest region in the facial tissues market. The regions covered in the facial tissues market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth
The rise in the number of bacterial and viral infectious diseases has led to the rise in demand of sterilized, antibacterial and anti-viral facial tissues. The facial tissues are sterilized during the manufacturing process to prevent the spread of harmful microbes. The special anti-bacterial and antiviral facial tissues are infused with antibacterial and antiviral agents respectively to deactivate the bacteria in cold, flu viruses in cough, sneeze, or nasal discharge to prevent spreading of viruses to others. For instance, Kleenex anti-viral facial tissue manufactured by Kimberly-Clark has three soft layers, including a moisture-activated middle layer that kills 99.9% of cold and flu viruses in the tissue within 15 minutes. Thus, the rise in the number of infectious diseases and increased hygiene awareness among consumers is anticipated to drive the facial tissues market growth by enhancing the utilization of tissue products in the forecast period.

Key Industry Players
Major companies operating in the facial tissues market include Kimberly-Clark Corporation, The Procter & Gamble Company, Asia Pulp & Paper Group, Vinda International Holdings Limited, C&S Paper Co. Ltd., Metsä Tissue Corporation, WEPA Group, Cascades Inc., KP Tissue Inc., Essity AB,  Sofidel S.p.A., CMPC Tissue S.A., Georgia-Pacific LLC, Fujian Hengan Group Ltd., Johnson & Johnson, Asia Pulp & Paper, Beiersdorf AG, Hengan International Group Company Limited, Kruger Products L.P., Clearwater Paper Corporation, Wausau Paper Corp., Wausau Paper,  Cascades Tissue Group, Marcal Manufacturing LLC, Soundview Paper Company, Oasis Brands Inc., Solaris Paper Inc., Fiora, Seventh Generation Inc.

The facial tissues market report table of contents includes:
1. Executive Summary
2. Facial Tissues Market Characteristics
3. Facial Tissues Market Trends And Strategies
4. Facial Tissues Market – Macro Economic Scenario
5. Global Facial Tissues Market Size and Growth
31. Global Facial Tissues Market Competitive Benchmarking
32. Global Facial Tissues Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Facial Tissues Market
34. Facial Tissues Market Future Outlook and Potential Analysis
35. Appendix

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