Generator Sales Global Market By Fuel Type, By Power Rating, By Application, By Sales Channel, By End User, By Regional Forecast 2023-2033 | Kohler Co., Siemens AG, Caterpillar Inc., Cummins Ltd., Generac Holdings Inc.

Generator Sales Market

Overview and Scope
Generator sales refer to sales and services of generators, a machine with an internal combustion engine, and electricity generators that can supply uninterrupted power to the generator installations in the requirements of end users. The generator converts mechanical energy into electric power for use in an external circuit.

Sizing and Forecast
The generator sales market size has grown steadily in recent years. It will grow from $23.96 billion in 2023 to $24.93 billion in 2024 at a compound annual growth rate (CAGR) of 4.1%. The growth in the historic period can be attributed to power outages and grid reliability, aging infrastructure, industrial growth, extreme weather events, increased construction.

The generator sales market size is expected to see steady growth in the next few years. It will grow to $29.45 billion in 2028 at a compound annual growth rate (CAGR) of 4.3%. The growth in the forecast period can be attributed to aging generators replacements, energy storage systems, off-grid solutions, telemedicine and connectivity, regulatory compliance. Major trends in the forecast period include smart generators, hybrid power systems, microgrid development, grid-interactive generators, increased generator rental services, data-centered generators.

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Segmentation & Regional Insights
The generator sales market covered in this report is segmented –

1) By Fuel Type: Diesel, Gas, Other Types
2) By Sales Channel: Direct, Indirect
3) By Application: Standby, Prime And Continuous, Peak Shaving
4) By End User: Industrial, Commercial, Residential

Asia-Pacific was the largest region in the generator sales market in 2023. The regions covered in the generator sales market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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Major Driver Impacting Market Growth
The increasing demand for telecommunications is expected to propel the growth of the generator sales market. The demand for telecommunications is growing due to various reasons such as growing demand for communications and collaborations, rising spending, growth of electronic devices, advancements in technology, push from the government, and others. This rise in demand for telecommunications will create a significant need for generators as telecommunication infrastructures such as telecom stations, and data centers as well as telecom equipment such as electronic machines, and computers need a continuous power supply and backup for effective operation. For instance, according to a report by the Indian Brand Equity Foundation (IBEF), an Indian Government export promotion agency, the rural subscriber teledensity increased to 60.33% in July 2021 from 59.14% in July 2020. Additionally, it is expected 350 million 5G subscriptions in India will exist, making up about 27% of all mobile subscriptions by 2026. Therefore, the increasing demand for telecommunications will drive the growth of the generator sales market.

Key Industry Players
Major companies operating in the generator sales market include Kohler Co., Mitsubishi Heavy Industries Ltd., Rolls-Royce Holdings plc, Siemens AG, Toshiba Corporation, Caterpillar Inc., Cummins Ltd., Generac Holdings Inc., AKSA Power Generation, Briggs & Stratton Corporation, Atlas Copco AB, Aggreko PLC, MAN Energy Solutions SE, Ingersoll Rand Inc., American Honda Motor Corp.,  Inmesol S.L.U., Daihatsu Diesel Mfg. Co. Ltd., Wärtsilä Oyj Abp, Zwart Techniek BV, Wacker Neuson SE, Kirloskar Oil Engines Limited,  Doosan Portable Power, Yanmar Co. Ltd., Deere & Company, Kirloskar Electric Company, Sterling Generators Pvt. Ltd., Mahindra Powerol Ltd., Sudhir Power Ltd., Ashok Leyland Ltd., Perkins Engines Company Limited

The generator sales  market report table of contents includes:

1. Executive Summary

  1. Generator Sales Market Characteristics
  2. Generator Sales Market Trends And Strategies
  3. Generator Sales Market – Macro Economic Scenario
  4. Global Generator Sales Market Size and Growth


  1. Global Generator Sales Market Competitive Benchmarking
  2. Global Generator Sales Market Competitive Dashboard
  3. Key Mergers And Acquisitions In The Generator Sales Market
  4. Generator Sales Market Future Outlook and Potential Analysis
  5.  Appendix

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