In-Game Advertising Market Growth, Analysis, Insights And Forecast2024-2033

Overview and Scope
In-game advertising is a monetization technique used by the game maker to increase game sales by displaying mobile game advertisements to their consumers. Game producers make money by ads and reward customers.

Sizing and Forecast
The in-game advertising market size has grown rapidly in recent years. It will grow from $8.84 billion in 2023 to $9.89 billion in 2024 at a compound annual growth rate (CAGR) of 11.9%.  The growth in the historic period can be attributed to development of gaming platforms, acceptance of in-game advertising, targeted advertising capabilities, measurement and analytics tools, dynamic in-game ad insertion (igai).

The in-game advertising market size is expected to see rapid growth in the next few years. It will grow to $15.92 billion in 2028 at a compound annual growth rate (CAGR) of 12.6%. The growth in the forecast period can be attributed to data analytics and measurement tools, global gaming industry development, innovation in ad formats, rising popularity of mobile gaming, increased investment in gaming industry. . Major trends in the forecast period include monetization for game developers, interactive and engaging ad formats, e-sports and live events, brand partnerships and sponsorships, rise in gaming audience.

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Segmentation & Regional Insights
The in-game advertising market covered in this report is segmented –
1) By Type: Static Ads, Dynamic Ads, Advergaming
2) By Platform: Mobile, Computing, Console
3) By Applications: Online, Standalone

North America was the largest region in the in-game advertising market share in 2023. The regions covered in the in-game advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth
The rising number of smartphone users is expected to boost the growth of the in-game advertising market going forward. A smartphone refers to a cellular phone with a built-in computer and other functionality such as an operating system, web browsing, and software application support that were not previously found in phones. Smartphones are used in in-game advertising by advertisers and marketers to carry out various marketing campaigns that are mobile-centric to reach the maximum targeted audience and generate high income. For instance, in November 2022, according to the International Telecommunication Union, a Switzerland-based United Nations body in charge of a wide variety of concerns, including communication and technology, 73% of people aged 10 and above had access to a smartphone, which is 7% more than the proportion of the general population that had an Internet connection. Therefore, a rise in the number of smartphone users is driving the growth of the in-game advertising market.

Key Industry Players
Major companies operating in the in-game advertising market are adopting a strategic partnership approach that allows advertisers to place ads in Gameloft’s open-world action-adventure game Gangstar Vegas. Strategic partnerships refer to a process in which companies leverage each other’s strengths and resources to achieve mutual benefits and success. For instance, in August 2023,, an Israel-based in-game advertising platform, announced a partnership with Gameloft SE. Anzu’s non-intrusive intrinsic in-game ad placements will be incorporated into Gangstar Vegas, appearing all through the virtual city in places you’d expect to see ads in real life, such as on the sides of buildings, bus stops, and roadside billboards, safeguarding the player experience while enhancing gameplay. Advertisers partnering with Anzu may run their advertising to a highly engaged and diversified player base within the iOS and Android versions of the game. Gameloft SE is a France-based mobile games company.

The in-game advertising market report table of contents includes:
1. Executive Summary
2. In-Game Advertising Market Characteristics
3. In-Game Advertising Market Trends And Strategies
4. In-Game Advertising Market – Macro Economic Scenario
5. Global In-Game Advertising Market Size and Growth
31. Global In-Game Advertising Market Competitive Benchmarking
32. Global In-Game Advertising Market Competitive Dashboard
33. Key Mergers And Acquisitions In The In-Game Advertising Market
34. In-Game Advertising Market Future Outlook and Potential Analysis
35. Appendix

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