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How big is the online language learning market today, and what are its future growth expectations?
The online language learning market size has grown exponentially in recent years. It will grow from $19 billion in 2024 to $22.84 billion in 2025 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to internet accessibility, mobile devices, demographic shifts, economic factors, social and cultural factors, and language certification.
The online language learning market size is expected to see rapid growth in the next few years. It will grow to $47.23 billion in 2029 at a compound annual growth rate (CAGR) of 19.9%. The growth in the forecast period can be attributed to gamification and engagement strategies, global connectivity, remote work and digital nomadism, microlearning and bite-sized content, and inclusive and accessible design. Major trends in the forecast period include mobile-first learning, AI-powered personalization, hybrid learning models, accessibility and inclusivity, and data-driven insights and analytics.
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What are the top drivers to the rising demand in the online language learning market?
The increasing number of international students is expected to propel the online language learning market going forward. International students are individuals who travel from their home countries to study at educational institutions located in foreign countries. The combination of academic excellence, career opportunities, cultural enrichment, and global networking makes studying abroad an attractive option for an increasing number of international students. Online language learning provides international students flexibility, convenience, and effectiveness in improving language skills and integrating into their host country’s educational environment. For instance, in January 2024, according to ApplyBoard Inc., a Canada-based educational technology company in 2023, there were 6.4 million international students worldwide, maintaining the same count as in 2022. Therefore, the increasing number of international students is driving the development of the online language-learning market.
How is the online language learning market segmented?
The online language learning market covered in this report is segmented –
1) By Language: English, Mandarin, Spanish, Other Languages
2) By Language Proficiency Level: Beginner, Intermediate, Advanced
3) By Learning Mode: Self-Learning Apps And Applications, Tutoring
4) By Application: Individual Learners, Institutional Learners
Subsegments:
1) By English: English For Beginners, English For Business, English For Academic Purposes, Conversational English, English Grammar And Vocabulary, IELTS Or TOEFL Preparation
2) By Mandarin: Mandarin For Beginners, Mandarin For Business, Mandarin For Travel, Conversational Mandarin, HSK (Chinese Proficiency Test) Preparation, Mandarin Grammar And Vocabulary
3) By Spanish: Spanish For Beginners, Spanish For Business, Conversational Spanish, Spanish For Travel, Spanish Grammar And Vocabulary, DELE (Spanish Proficiency Test) Preparation
4) By Other Languages: French, German, Arabic, Italian, Japanese, Portuguese, Korean, Russian, Other Regional Languages
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Who are the top competitors in the online language learning market?
Major companies operating in the online language learning market are Pearson plc, New Oriental Education and Technology Group Inc., VIPKid, McGraw-Hill Education, Berlitz Corporation, Houghton Mifflin Harcourt, IXL Learning Inc., Tandem, Chegg Inc., Duolingo Inc., Babbel, iTutorGroup, Rosetta Stone Inc., Cambly Inc., Busuu, Open English LLC, Voxy Inc., EF Education First Ltd., Lingokids, HelloTalk, Sanako Corporation, italki, Oxford University Press, FluentU, Wall Street English
What significant trends should we anticipate in the online language learning market over the forecast period?
Major companies operating in online language learning are focusing on technological advancements such as AI-powered language learning to enhance the effectiveness and personalization of their platforms. AI-powered language learning involves using artificial intelligence technologies to improve and personalize the language learning experience. For instance, in November 2023, Busuu, a UK-based developer of a language learning platform, launched Vocabulary Trainer to enhance the learning experience for its users. Vocabulary Trainer comprises over 1,000 lessons created by expert linguists and is enhanced with machine learning technology. This tool offers personalized study plans and speech practice to help learners improve their vocabulary effectively. The Vocabulary Trainer utilizes intelligent spaced repetition and a decay metric to optimize long-term memorization, adapting in real-time to each learner’s vocabulary strengths and weaknesses for a tailored language learning experience.
Which regional trends are influencing the online language learning market, and which area dominates the industry?
Asia-Pacific was the largest region in the online language learning market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online language learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Online Language Learning Market Report 2025 Offer?
The online language learning market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Online language learning refers to the process of acquiring proficiency in a new language through digital platforms and resources. This approach allows learners to access language materials, courses, tutors, and interactive tools via the internet. The convenience, flexibility, and accessibility of online language learning have made it increasingly popular among people of all ages and backgrounds seeking to improve their language skills.
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