Sales Intelligence Market Forecast 2024-2033: Growth Rate, Drivers, And Trends

The Sales Intelligence Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Sales Intelligence Global Market Report 2024, The sales intelligence market size has grown rapidly in recent years. It will grow from $3.31 billion in 2023 to $3.69 billion in 2024 at a compound annual growth rate (CAGR) of 11.5%. The growth in the historic period can be attributed to increased competition in sales, rise in demand for customer insights, focus on targeted marketing, expansion of account-based marketing, sales productivity improvement.

The sales intelligence market size is expected to see rapid growth in the next few years. It will grow to $5.98 billion in 2028 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to integration with customer relationship management (CRM), focus on social selling, shift to remote and virtual selling, emphasis on data security and compliance. Major trends in the forecast period include personalization and hyper-targeting, sales enablement integration, social selling analytics, continuous learning and training, voice and conversational analytics.

The surge in demand for content optimization and data enrichment tools has driven the sales intelligence market. Data enrichment solutions enable businesses to maximize their data which offers new marketing opportunities, communication channels, and improved client targeting. Also, content optimization is equally important to reduce the danger of overloading as much new content is being created every day. For instance, according to the article published by iMpact Learning Center, a center for education, more than 1.3 million businesses, website publishers, and non-profit organizations are benefiting from using Google’s advertising solutions for content optimization. Hence, the demand for content optimization and related services will raise the demand for sales intelligence tools and will drive the sales intelligence market growth.

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The sales intelligence market covered in this report is segmented –

1) By Component: Software, Services

2) By Organization Sizes: Large Enterprises, SMEs

3) By Deployment Type: On-Premises, Cloud

4) By Application: Lead Management, Data Management, Analytics and Reporting, Other Applications

5) By End User: BFSI, IT And Telecom, Healthcare And Life Sciences, Consumer Goods And Retail, Media And Entertainment, Other End Users

Major companies operating in the sales intelligence market are focusing on developing advanced AI-integrated solutions to enhance predictive analytics and streamline sales processes for maximum efficiency and accuracy. Advanced AI-integrated solutions leverage artificial intelligence for seamless integration and optimization across diverse functionalities. For instance, in November 2023, Salesforce Inc., a US-based customer relationship management (CRM) company, launched Sales Cloud, featuring the integrated AI assistant Copilot for Sales. These innovations aim to enhance the capabilities of sales representatives, leaders, and operational teams, enabling them to sell more efficiently and intelligently. They facilitate quicker sales processes, elevate seller productivity, and contribute to increased business revenue. These advancements offer AI-driven tools that assist sellers in streamlining tasks such as meeting summaries and email creation while also leveraging real-time internal Salesforce and external data connections to develop prospect lists, recognize buyer intent, and optimize performance metrics. Furthermore, these enhancements allow sellers to seamlessly integrate Sales Cloud into platforms such as Outlook, Gmail, and web browsers.

The sales intelligence market report table of contents includes: